In 2012, DreamWorks Animation acquired the library of Classic Media, a company that owns the rights to many pop culture brands. Some examples are Masters of the Universe, Voltron, Rocky and Bulwinkle, Lassie, Mr. Magoo and Where’s Waldo, but the company owns even more than that. As far as the public knows, nothing has really happened with the purchase yet but, the CEO of the company revealed the plans are big.
Jeffrey Katzenberg believes the Classic Media library is to DreamWorks what the Marvel library is to Disney. And, in the future, the company plans to “reinvent” these franchises. Read More »
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20th (or is it 21st?) Century Fox went on a release date rampage over the weekend, planting a stake in the ground for a few upcoming tentpoles as well as animated films through 2018. Ridley Scott‘s star-studded The Counselor has been moved up to October 25, a non-Pixar Day of the Dead animated film called Book Of Life will be released October 3, 2014, Frankenstein, starring Daniel Radcliffe and directed by Paul McGuigan, is now set for October 17, 2014 and a fourth Alvin and the Chipmunks film will be released December 11, 2015.
Fox Animation, DreamWorks Animation and Blue Sky Animation will then have five films between them released in 2017 and five more in 2018. That’s in addition to the previously announced dates through 2014. See the full rundown below. Read More »
Years after both the first and second wave of interest in the knotty little Danish troll dolls that feature placid grins and giant colored hair, DreamWorks Animation is thinking of making a movie. Created in 1959 and popularized in the ’60s, then in the ’80s, the trolls have already starred in games and a TV show aired in the ’90s.
Now the rights have been sold to DreamWorks Animation, which is turning to American Girl senior VP of marketing Shawn Dennis to spearhead the development efforts. Why this property? Two words: brand recognition. OK, two more: potential franchise.
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