Wow, what in the hell was that? The third episode in the new season of It’s Always Sunny in Philadelphia just concluded on FX on the East Coast, and there are already viewer grumblings over what appeared to be blanket-style, integrated product placement. During the second half of the ep, entitled “The Great Recession,” I wondered if I was watching an experimental commercial starring Rob McElhenney and Glen Howerton, with an actual, traditional, (and umm, funny?) new ep to follow. I wasn’t. Compared to the backlash 30 Rock received last season for “witty” integration—which I wrote about (and against) on /Film and was later referenced by Tina Fey and Co. in an ep—I expect Sunny fans to be far more vocal come tomorrow. If you’re one of them, what did you think? Also, I’m going to make a personal policy not to mention the companies involved by name below, because bad press is definitely good press for them in these situations.
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Danny DeVito will be appearing at Comic-Con to promote his latest project, a horror website called The Blood Factory which will apparently showcase horror short films. The Blood Factory panel takes place on Friday night at 9:30pm in room 7AB. To promote the appearance, DeVito has recorded this must watch 1-minute clip. Check it out after the jump, and trust me, watch the whole thing.
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I’m probably aging myself a bit by saying this, but as a kid I use to love these wacky television commercials for a electronic store chain called Crazy Eddie. The commercials featured this frenetic insane screaming sweating guy who would end every commercial with the slogan “Crazy Eddie, his prices are IN-SAAAAAAAANNNE!!!” The whole thing was so very “1980’s”. I was amused at the television ads as a kid, but never got a chance to visit any of Crazy Eddie’s 43 northeastern stores. The chain eventually went out of business due to a series of government investigations which ended with Eddie Antar running away to Israel, but later serving eight years in U.S. prison for fraud. Crazy Eddie was probably best known for his commercials, but the crazy guy in his commercials was not actually Eddie.
Well guess what? In a day and age where Hollywood is greenlighting a new movie project based on a board game property every week, they are now moving on to television commercials. Okay, I’m over exaggerating a little bit. Danny DeVito is set to direct a movie based on the famous electronics king who was caught skimming money and falsifying inventory to inflate stock value, and 21 scribe Peter Steinfeld is writing the script. I’ve included a video which contains a bunch of vintage Crazy Eddie television commercials after the jump.
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The great Great White Snark recently posted a penguin commando Batman Returns tattoo submitted by a reader. Fanboyism aside, what type of person would offer lifetime support to The Penguin‘s PETA-wincing terrorism? Don’t be a narc: there’s a pretty amazing story behind the ink. Erm, we just hope it’s not a real life origins tale…
“I got it because I have a malformation in my hip joints that causes my legs, and thus my feet, to face diagonally outward making my walk more of a waddle at times. My name is Ben so in middle school I was nicknamed “Benguin” which I was quite fond of.Add that to my love of Batman, penguins, and explosives, and the tattoo was really just inevitable.”
Inevitable Flashback Discuss: What did you think of the penguin commandos in Batman Returns?