Lego is the biggest, most successful toy company in the world. But it wasn’t always that way. Just a decade ago, the company was in danger of failing. New leadership had to redirect and refocus the brand before it began to soar. Then, with last year’s release of The Lego Movie, Lego was brought to the mainstream in a way it never had been before.
Before that even happened, filmmakers Kief Davidson and Daniel Junge were on the ground floor. They were documenting the world of Lego for a film now called A Lego Brickumentary (It was formerly called Beyond the Brick: A Lego Brickumentary.) The film hit the festival circuit last year but is now set for nationwide release, both in theaters and online, on July 31. The first trailer for the film, which is narrated by Jason Bateman, is now online and it’s a must watch not only for fans of Lego, but people who just don’t get the appeal, which is surely lots of you. Read More »
Trailers are an under-appreciated art form insofar that many times they’re seen as vehicles for showing footage, explaining films away, or showing their hand about what moviegoers can expect. Foreign, domestic, independent, big budget: What better way to hone your skills as a thoughtful moviegoer than by deconstructing these little pieces of advertising? This week we beat the hell out of our neighbor in the name of Jesus, get on a runaway train, try to live forever, take on America’s Toughest Sheriff, watch a studio go under and spend some time with The Sheik.
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2014 is looking like the year of the Brick. Not only is there the Chris Miller and Phil Lord animated film, The Lego Movie, set for release in February; now the toy company is turning the camera inwards, too. They’re producing a film called Beyond The Brick: A LEGO Brickumentary, which will look at the cultural impact and global fandom surrounding the classic building blocks. (And, from Lego’s perspective, hopefully sell more bricks at the same time.)
Oscar-nominated filmmakers Daniel Junge and Kief Davidson are directing and an early 2014 release is planned. Read More »