10 cloverfield lane viral marketing

When the trailer for 10 Cloverfield Lane was unleashed, everyone was wondering how JJ Abrams somehow snuck a new Cloverfield movie into production without anyone noticing. Later the mega producer set the record straight confirming that the film was not a sequel, not Cloverfield 2, but a blood relative that shares some thematic and genre connections, but functions as an anthology film which isn part a larger idea (that may involve more Cloverfield movies).

Then came rumors (originating on reddit) that the film was actually a low budget contained thriller that’s slapped with a Cloverfield title as an afterthought and that director Dan Trachtenberg and crew went back to reshoot a different ending for the film which would connect it to Matt Reeves‘ original film Cloverfield. I can now confirm on the record this is just not true.

I interviewed 10 Cloverfield Lane director Dan Trachtenberg this afternoon and he revealed the origins of the project, how an Academy Award-nominated writer/director almost made the movie before he got involved and puts some of the internet rumors to bed.

Note: the following story contains NO spoilers for 10 Cloverfield Lane beyond whats seen in the first trailer. So feel free to read it before you see the movie.

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10 Cloverfield Lane Early Buzz

There has been plenty of mystery surrounding Dan Trachtenberg‘s feature directorial debut, 10 Cloverfield Lane. The first trailer revealed the project is related to Matt Reeves‘ found footage monster film, but producer J.J. Abrams has clarified it’s not a direct sequel. We’ll soon learn how much 10 Cloverfield Lane shares in common with Cloverfield, considering the film opens in theaters this weekend. Early reviews for the thriller have hit the web, and much to our delight, they’re all very positive thus far.

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Dan Trachtenberg directing 10 Cloverfield Lane

If there’s one thing we’ve come to expect from a Bad Robot production, it’s heavy-duty secrecy. Producer J.J. Abrams loves his mystery box, to the point that we didn’t know 10 Cloverfield Lane was even coming until two months ago. And even then, the trailers and TV spots left a lot to the imagination. What kind of strange and twisted horrors might await the characters in the new movie?

Well, you’ll have to find out for yourself when the film opens this weekend. But there is one surprise that really threw us for a loop, and it had nothing to do with monsters or aliens or zombies or whatever else you’re imagining. It’s a cameo by a certain A-list, Oscar-nominated movie star. Speaking to director Dan Trachtenberg this weekend, I got the details on how said star ended up in said role — as well as some tips from on surviving the apocalypse. Find out after the jump.

Note: Minor spoilers after the jump. This cameo is probably not even something you would recognize when seeing the film.

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Ape Meets World 10 Cloverfield Lane Poster

Paramount Pictures and IMAX have given us the opportunity to debut the IMAX illustrated poster for 10 Cloverfield Lane created by a UK artist Kevin M Wilson, who goes by the pseudonym Ape Meets Girl. We’ve featured his work many times in the past on /Film; you might remember his Jaws, Back to the Future, WALL-E, Peter Pan or Incredibles posters. His latest is for the J.J. Abrams-produced, Dan Trachtenberg-directed thriller 10 Cloverfield Lane, which hits theaters nationwide on March 11th, 2016. Hit the jump to see the Ape Meets Girl 10 Cloverfield Lane poster and read my brief chat with the artist. How many hidden Easter eggs can you spot in the art?

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10 Cloverfield Lane

Last month, Bad Robot cracked open a mystery box we didn’t even know existed. The first teaser trailer for 10 Cloverfield Lane would’ve looked promising under any circumstance, what with its vaguely creepy premise and stellar cast (John GoodmanMary Elizabeth Winstead, and John Gallagher Jr.). But the title added an extra layer of intrigue. Was this the Cloverfield sequel fans had been waiting for? If not, what connection, if any, could the new film have to Cloverfield?

We’ll have our answers sooner rather than later, as 10 Cloverfield Lane is scheduled to hit theaters in a little over a month. But in the meantime, Paramount devoted some (very expensive) time during the Super Bowl to give curious audiences some more material to mull over. Watch the new 10 Cloverfield Lane Super Bowl spot after the jump.  Read More »

10 Cloverfield Lane

Paramount surprised audiences by releasing a new trailer attached to Michael Bay‘s 13 Hours:  The Secret Soldiers of Benghazi. The trailer is for a movie that had yet to be officially titled, a new thriller from JJ Abrams‘ production company Bad Robot. The trailer is for a film titled 10 Cloverfield Lane. Did JJ Abrams and Bad Robot somehow secretly produce a sequel to Matt Reeves’ found footage sci-fi film Cloverfield?

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Cool Posts From Around the Web:

Y_The_Last_Man_1

The Y The Last Man movie adaptation is officially dead, once again. Almost-director Dan Trachtenberg was asked about the project on Twitter and said the following: “Not happening. But it’s in trusted hands (the creators).” Most people figured as much, considering Tranchtenberg is currently prepping his Bad Robot film Valencia, but this was the first public confirmation of Y‘s current status.

We took the opportunity to ask Trachtenberg about the project and, to our surprise, he was kind enough to oblige. He explained that his Y: The Last Man was based on the first two trades in Brian K. Vaughan and Pia Guerra‘s amazing series, with some characters deleted and action scenes expanded. He talked about what films he looked to for inspiration and which were referenced in the script. And then confirmed the rights reverted back to Vaughan sometime ago and that the project’s future is totally up in the air.

Read more about the fate of the Y The Last Man movie below. Read More »

Following the viral hit of the short film Portal: No Escape, Universal Pictures and screenwriter-turned-producer Chris Morgan (Wanted, Fast Five, 47 Ronin) quickly acquired Dan Trachtenberg‘s  time travel action heist film Crime of the Century. Trachtenberg has been actively developing the idea into a movie since the 2011 acquisition with screenwriter Daniel Kunka (12 Rounds), while trying to get a Y: The Last Man movie adaptation off the ground at New Line and finally getting a greenlight with the mysterious Bad Robot film Valencia.

Now it seems like the heat is back on at Universal to get Crime of the Century into production, and the studio has hired screenwriter Gary Dauberman, who recently wrote The Conjuring spin-off Annabelle for Warner Bros. Find out more about the project and the new Crime of the Century writer, after the jump.

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John Gallagher Jr. joins Dan Trachtenberg's Bad Robot movie

John Gallagher Jr. (The Newsroom, Short Term 12) has signed on to co-star with John Goodman and Mary Elizabeth Winstead (Smashed, Scott Pilgrim) in Dan Trachtenberg‘s Valencia for JJ Abrams‘ Bad Robot and Paramount Pictures’ Insurge division. Of course with this being a JJ Abrams project, many of the details are being kept under wraps. Find out what we know about Dan Trachtenberg’s Bad Robot movie after the jump.

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