Trailers are an under-appreciated art form insofar that many times they’re seen as vehicles for showing footage, explaining films away, or showing their hand about what moviegoers can expect. Foreign, domestic, independent, big budget: I celebrate all levels of trailers and hopefully this column will satisfactorily give you a baseline of what beta wave I’m operating on, because what better way to hone your skills as a thoughtful moviegoer than by deconstructing these little pieces of advertising? Some of the best authors will tell you that writing a short story is a lot harder than writing a long one, that you have to weigh every sentence. What better medium to see how this theory plays itself out beyond that than with movie trailers?

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Kick-Ass To Premiere at 2010 SXSW Film Festival

Kick-Ass poster top

South by Southwest (SXSW) Film Conference and Festival announced this morning that it will host the official premiere of Matthew Vaughn‘s big screen adaptation of Mark Millar‘s comic Kick-Ass. Of course, a rough cut of the film secretly sneak previewed in December as part of Butt-num-a-thon. I was there and can tell you — believe the hype, this film is awesome. Kick-Ass will be the opening night film at the 2010 SXSW Film Festival in mid-March. The first wave of films were also announced, and include Aaron Katz’s Cold Weather, Sebastian Gutierrez’s Elektra Luxx, Hubble 3D (IMAX), Wes Orshoski and Greg Olliver’s documentary Lemmy, and James Franco’s documentary Saturday Night. You can read more about all the films mentioned above, in the press release after the jump.
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