This story will be a lesson for anyone who has ever scoffed at the idea at spending time and money on a fake movie trailer. In mid-October Jon Watts and Christopher D. Ford dropped the trailer for Clown onto YouTube. The trailer purported to be for an Eli Roth movie about a killer clown, and it attracted the director’s attention.

And now he’s producing an actual film based on the Clown trailer. It will be financed by Cross Creek Pictures alongside another film Eli Roth will produce, called Aftershock. Read More »

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Trailers are an under-appreciated art form insofar that many times they’re seen as vehicles for showing footage, explaining films away, or showing their hand about what moviegoers can expect. Foreign, domestic, independent, big budget: I celebrate all levels of trailers and hopefully this column will satisfactorily give you a baseline of what beta wave I’m operating on, because what better way to hone your skills as a thoughtful moviegoer than by deconstructing these little pieces of advertising? Some of the best authors will tell you that writing a short story is a lot harder than writing a long one, that you have to weigh every sentence. What better medium to see how this theory plays itself out beyond that than with movie trailers?
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