Over the past couple days, we’ve been tracking a report about a super secret teaser trailer which has been digitally locked, shipped, and will play before Iron Man 2. Initially, HitFix broke the story that the project was a JJ Abrams project titled Super 8, and that it is rumored to be a Cloverfield sequel.
New York Magazine talked to sources that claimed the project was actually a Cloverfield prequel, not sequel. And that the teaser trailer apparently shows “a bunch of kids who are shooting a movie with a Super 8 camera in the seventies or eighties. When they develop the film, they notice that there’s an alien creature in the frame.” It seemed a bit doubtful at the time, especially considering the origins of the Cloverfield monster that were revealed in bits in the viral marketing effort, and it turns out to be, at very least, partially untrue.
Goodie Bag has created a fantastic video called “Hollywood vs. New York”, featuring four decades of celluloid New York annihilation distilled into one musical montage. Watch the destruction now after the jump. Read More »
Leave the King of the Monsters alone. He’s content at the bottom of the sea resting atop shipwrecked boxes of Asahi. Sure, Baby Godzilla wants him to pay for college, but so what? The kid is a disgrace better ignored and very likely egg-bodied for life. But today, according to Bloody Disgusting, Hollywood has dialed the King’s oceanic partyline in hopes of making another Americanized Godzilla movie.
During the Star Trek panel at WonderCon, JJ Abrams was asked to give a status update on a sequel to Cloverfield. I’m not going to pretend like some big news was dropped, as Abrams basically said what he always says. He reiterated that if they do a sequel, it won’t just be a business decision, and that they need a good idea before moving forward. Here is where things get a little bit interesting. Abrams says there is an idea.
I was just reading an interesting article in the new issue of Maxim (not available online, as far as I can tell) about 42 Entertainment, the marketing comapny behind The Dark Knight’s viral campaign when I stumbled across this video created by Alternative Reality Branding (via: FSR).
The bottom line effects of viral marketing on a film’s box office and DVD sales have yet to be proven. But watching this video on 42 Entertainment’s Why So Serious campaign will help make you a believer. It will be interesting to see how companies like 42 Entertainment and CampfireNYC (the film behind Terminator Salvation’s SkyNet campaign) will use the next few years to create a connection between the film and the potential audience. One can’t deny that the interactive experience is cool, but the arguemnt is if a viral is actually is worth the millions of dollars that it costs a movie studio.
For a film like The Dark Knight, I believe a viral keeps the fans excited and causes a word of mouth stir that is worthy of the investment. Fans feel like they are a part of the movie and take it upon themselves to promote the movie to friends, family, and anyone who will listen. On the other hand, Sony hired 42 Entertainment for The International. The resulting alternative reality game was just as good as the company’s Why So Serious campaign, but fans just wen’t interested and the turn out was minimal in comparison. My conclusion so far is that Virals only work in two arenas: 1. With a project hidden in mystery that fans are eager to uncover (ie Cloverfield) or 2. A Highly anticipated property that has a year or more runway to develop a connection with it’s audience.
Our friend Felipe from CSTSE points out that Tagruato, the evil Japanese corporation from the Cloverfield viral campaign, has a cameo in JJ Abrams‘ Star Trek. A skyscraper in a futuristic San Francisco (home to Starfleet Academy) features the Tagruato logo. A cool little Easter egg. Knowing Abrams, Star Trek is bound to be full of little nods like this to Abrams’ other films and Trek history.
The latest episode of South Park, titled Pandemic, had a sequence spoofing Cloverfield. You can watch the entire episode at South Park Studios, or just watch the Cloverfield clip below, thanks to our friends at Cloverfield Clues.
During the Comic Con panel for Fringe, someone asked J.J. Abrams if there were any updates on a Cloverfield sequel. Abrams response started off very much in the same way that it did when he was asked about it before, but then he let slip a piece of information that is sure to spark conjecture amongst fans.
“There’s something we’re playing with now that may or may not happen. There’s an idea we have that plays with… it’s not a literal sequel.“
Unfortunately, that’s where the discussion ended. Abrams is known for being pretty tight-lipped when it comes to his projects, so all we can do is wonder what exactly him and director Matt Reeves (who he confirmed would be directly involved if it happened) have in store for us. Considering that they’re still talking about the sequel this late in the game, and that they’ve already established they wouldn’t want to just re-use the handheld gimmick in the same way they did before, it’s nice to know that they’re not just trying to get a sequel out there based purely on the success of the original. If they do it, it will be because they have a good idea to back it up.