Briefly: In the past week or so we saw several reports about how theater chains were refusing to sell early tickets to Iron Man 3 because of a dispute over what percentage of their box-office take would have to be delivered to the studio. As you may know, there are a variety of deals to determine how much of the box office goes to the distributor and how much to the studio. The baseline is 50/50, but that can change a lot depending on the film.
Disney has been trying to put forth new contracts that would see the studio taking more of Iron Man 3‘s box office than usual, up to 65%. Theater chains AMC, Regal Entertainment, and Cinemark were all refusing to sell Iron Man 3 tickets in protest. Regal even pulled marketing for the film from theaters.
Now a deal has been struck, meaning that Iron Man tickets are on sale at all three chains, and Iron Man marathons planned for various theaters will go forward on May 2. Realistically, there was little to no chance that theater chains were not going to show the film; it was just a matter of what sort of contract agreement could be worked out with the studio. [LAT]
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Posted on Wednesday, November 14th, 2012 by Angie Han
As the old saying goes, you catch more flies with honey than with vinegar. So while some movie exhibitors have responded to annoying cell phone use in theaters by deploying theater ninjas or simply kicking out rude patrons altogether, Cinemark is taking a different tack with a bit of positive reinforcement.
The national theater chain has just unveiled a new iPhone and Android app called CineMode, which tracks whether a cell phone is used during a film. Smartphone owners who refrain from playing with their glowy screens are then rewarded with digital coupons. More details after the jump.
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Posted on Tuesday, April 10th, 2012 by Angie Han
Sure, you could probably enjoy Joss Whedon‘s The Avengers without knowing the first thing about Thor’s mythological hammer or Captain America’s doomed ’40s romance. But even casual comic book movie fans know the payoff will be all the sweeter if you’ve been with the Marvel Studios mega-saga since Nick Fury first approached Tony Stark in 2008′s Iron Man.
In an effort to help you relive the journey — or fill the gaps in your superhero education if you missed the films the first time — 25 Cinemark locations across the country will be hosting an all-day Avengers movie marathon starting on Thursday, May 3 and wrapping up with a midnight showing of The Avengers. Hit the jump for more details.
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Universal had to know that exhibitors would show some strong resistance to the studio’s plan to release Brett Ratner‘s film Tower Heist On Demand only three weeks after it bows in theaters. That’s even with the VOD plan going into effect in only two markets (Atlanta and Portland, OR) and for the family-unfriendly price of $59.99.
The response of one theater chain has been intense, and more than a little bit knee-jerk. Cinemark, the third-largest theatrical chain in the US, says it will not program Tower Heist in any of its 300 theaters if Universal goes forward with the early premium VOD plan. Read More »