Late last month, a teaser trailer appeared briefly online for July’s The X Files 2 and today another CAM bootleg has surfaced over at XFilesNews, this time for a full length trailer (embedded below). While I think the bootleg teaser trailer, which is now back up at YouTube here, is more intriguing, I’m left wondering about both in terms of smart marketing. The new trailer is said to be attached to May’s Iron Man. Keep in mind that an entire decade has passed since Agents Mulder and Scully were on the big screen, and David Duchovny and Gillian Anderson, while both look great, haven’t had a major movie or TV hit since.
Neither of these trailers has a real money shot or a big scare to place the sequel in the realm of this summer’s diverse big guns like The Dark Knight, Tropic Thunder or Pineapple Express. Furthermore, both trailers use a lot of military, ice and snow imagery that automatically brings to mind the Antarctica shots from the original film’s promotions. That film turned off general audiences and performed below expectations because it chose to focus on the TV show’s confusing, Lost-esque “mythology.”
The sequel will be a “stand alone” film, but that’s not clear at all underneath the characteristically ambiguous messages and played-up mystery in these trailers. The marketing department doesn’t have to outright state “This Time, No Alien Stuff…It’s Scarier” but, umm, it’s not a bad idea. Such a message can be easily communicated without spoiling the film, so why not go for it? There’s a lot at stake for Chris Carter‘s franchise, and in a summer lacking scares (Midnight Meat Train seems to have gotten the boot), that’s the way to go if he wants a hit. I’m all for a straight-up quality mystery thriller to escape the heat, but the season’s event film competition is typically brutal, and that was clear back in 1998.
Discuss: Which trailer is more effective? If you’re not interested in The X Files sequel, what would you need to see to change that? Is seeing Xzibit’s face in the new trailer scarier than any conspiracy or monster mash in the series?
Unless July’s X Files sequel (still untitled) ends up being the franchise’s equivalent to Waxwork, I’d say the following photo contains a detrimental spoiler. If /Film was the government or Matt Drudge, we might unleash the sirens and Code Red alerts right now. Am I glad I saw them? Not really. Actually, no way! Are they cool? Sure, but I have a distinct “is that it?” comedown. JoBlo had one helluva spy who snapped some photos from the set. As for the photo below, that’s the film’s director and franchise creator, Chris Carter, on the right in blue. As for what’s on the left, if you head for the jump you’ll have no further questions.
Source Link: JoBlo
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An X-Files sequel might actually happen after-all. I know, I know, we’ve said this before. Show helmer Chris Carter has said this before, and the stars have SAID – THIS – BEFORE. But this time it might be for real. Series and film co-star David Duchovny made an appearance for his new Showtime series Californication during the Television Critics Association press tour, and revealed that a script and tentative production schedule is already in place.
“I’m actually supposed to a script next week! Before I would just say that [there was a movie] because they told me, but now, after talking to Chris [Carter] — he’s been giving me progress reports — and he actually called yesterday, and said ‘Next week, you should have something to read.'” Duchovny said at the Beverly Hilton in Beverly Hills. When asked if it would be a stand alone story, David replied: “It should be. It should be a one-off, yeah.”
Duchovny also revealed that the current plan is to start shooting in November 2007 for a Summer 2008 release. I’ll believe it when I see it. I didn’t follow the show but enjoyed the first film. This seems to be a reoccurring occurrence for me (and many of the people I know). Another example would be Star Trek (I’ve seen and enjoyed most of the movies, didn’t watch the series). But many people loved this show, and I can see why. I’m currently watching The 4400 which many people usually compare to X-Files. Although some people would probably say that it’s becoming more X-Men than X-Files as of the last season. Thanks to IGN and THR for contributing to this story.