Trailers are an under-appreciated art form insofar that many times they’re seen as vehicles for showing footage, explaining films away, or showing their hand about what moviegoers can expect. Foreign, domestic, independent, big budget: What better way to hone your skills as a thoughtful moviegoer than by deconstructing these little pieces of advertising? This week we get punked in Ireland, question our sanity in Australia, go global but act local with YouTube, laugh at a man who does Gene Simmons better than Gene Simmons, and cry to ourselves as a mom tries to flip her kid for cash.

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