James Franco with a bear

Until recently, crowdfunding was the province of dirt-cheap indies from as-yet-undiscovered filmmakers. Then Rob Thomas came along with the Veronica Mars movie Kickstarter campaign, and now it seems like every week another established Hollywood figure is turning to moviegoers to get his or her next picture made.

This week, that person is James Franco. The multi-hyphenate has launched an Indiegogo campaign seeking $500,000 for a trilogy of short films based on his Palo Alto short story collection. But it’s not (just) his own career that Franco’s looking to advance. The movies will be directed by four up-and-comers — Nina Ljeti, Vladimir Bourdeau de Fontenay, Bruce Thierry Cheung, and Gabriel Demestree — and all profits will go to charity. And of course, there are prizes in it for contributors as well. Hit the jump to find out what $7,000 gets you.

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