Universal and Best Buy Want You to Use Your Cell Phone During Despicable Me!?

Posted on Wednesday, July 7th, 2010 by Adam Quigley

Hollywood is in a dark place right now. The world is changing around it, and movie studios are struggling to adapt. We’ve already seen how studios have been trying to incorporate current technology-based trends and developments into everyday practice—whether it be through harnessing the power of social networking sites like Twitter and Facebook, or combating piracy with digital downloads—but so far none of these attempts have been met with much success or enthusiasm.

I doubt this latest experiment is going to change that.

In partnership with Universal, Best Buy has recently unveiled a movie app that encourages using your cell phone while watching Despicable Me. Find out more after the break. Read More »

Comment Now! 

Best Buy Prepping for Digital Downloads and Streaming

Posted on Thursday, November 12th, 2009 by Devindra Hardawar

Prepare to see less shelves of DVDs and CDs at your local Best Buy. In a recent piece from the LA Times, we’ve learned that the mega-retailer sees that the tide is turning for physical products down the line, and is beginning to look towards further supporting digital downloads and streaming services. This doesn’t mean Best Buy will be giving up on new DVD, Bluray, and CD releases—but expect to see less room for older and less popular films and music on store shelves.

Ryan Pirozzi, direct of Best Buy digital media, sums up their new outlook:

Digital is developing as an important channel, and our three-point strategy is to drive adoption of Internet-connectable devices, drive connection and drive consumption using our deep consumer relationships.

Read More »

Comment Now!