Avi Arad has optioned the movie rights to Bioware’s sci-fi action role playing game Mass Effect.
In the game you play as an elite human soldier named Commander Shepard, who sets out to explore the Galaxy in the year 2183. Thirty-five years prior, humans discovered a technology built by an extinct alien race which has allowed [...]

DreamWorks has acquired rights to the Japanese postcyberpunk manga Ghost in the Shell after Steven Spielberg took personal interest in the popular anime property. Variety reports that the studio plans to develop Shell into a 3D live-action feature-length film. Created by Masamune Shirow (Appleseed), Ghost in the Shell was first published in 1989 in Young [...]

Sony has hired 300 screenwriter Michael Gordon to pen an adaptation of the popular online role-playing game EverQuest. Former Marvel Studios head Avi Arad is producing the flick for Columbia Pictures.
Released on March 16, 1999, EverQuest became the most popular massive multiplayer online role-playing game (MMORPG) before World of Warcraft took over the universe. At [...]

A couple days back the internet became abuzz with the rumor that Hulk would be gray in The Incredible Hulk, starring Edward Norton. The rumor was started when producer Avi Arad told the genre room at the Spider-Man 3 junket that the new big screen Hulk would have a “new direction, new size, new color, [...]

Earlier this week we discovered that Edward Norton had been cast as Bruce Banner in the 2008 remake/re-do-over The Incredible Hulk. When our friends at FirstShowing asked producer Avi Arad is Hulk would look the same as Ang Lee’s 2003 film, he responded:
“None, no. It’s a new Hulk, new direction, new size, new color, new [...]

Have you ever seen that cute little walking robot toy while browsing the isles of your local Best Buy? Well the guy who produced Spider-Man 2 thinks the best-selling toy would make a great movie. Has Avi Arad gone mad?
A feature film based on the Robosapien toy will hit the big screen in 2009. The [...]

Avi Arad confirmed that Spider-Man 3 will probably be the longest film in the series.
Arad told reporters that Sam Raimi’s final cut of the film will definitely clock in at “over two hours.” The first two films hugged the two hour length but with three villains, two leading ladies, more time will be needed.
Spider-Man 3 [...]