During Sunday night’s Oscars, Apple debuted a new TV spot. It was called “Make A Film With iPad” and shows all the different ways you can – you guessed it – make a film with an iPad. That’s pretty cool by itself, but the spot gets a big credibility bump when you add a voiceover from Martin Scorsese. Watch the Martin Scorsese Apple commercial below. Read More »
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Few objects in recent history have been more visually impactful than Apple’s iPhone. One of the men primarily responsible for that look, and the look of numerous other iconic Apple products, is Jony Ive. Ive is the senior vice president of design at Apple and “one of the two most powerful people in the world’s most valuable company,” according to The New Yorker.
The New Yorker is also where Ive revealed that he and good friend J.J. Abrams have had private discussions about Star Wars: The Force Awakens. Not only that, Abrams took one of Ive’s suggestions about the design of the film and you’ve already seen it. Read more about the Jony Ive Star Wars connection below. Read More »
Apple Computer can lay claim to having bankrolled one of the most famous Super Bowl spots in history. The ‘1984’ ad that launched the original Macintosh is the sort of thing Adweek refers to with phrases like “as good as it gets.” This past weekend marked the 30th anniversary of the spot’s debut, so naturally Apple was expected to follow up with… something.
(Or, this weekend’s Super Bowl was close enough to the 30th anniversary, as ‘1984’ actually premiered in at least one marked in December ’83, and went wide in January ’84 during the Super Bowl.)
But Apple did not buy Super Bowl air time, because who needs such a thing when you’re Apple? The company instead dropped a long spot online. ‘1.24.14’ captures images during a 36-hour span in geographic regions starting in Melbourne, Australia and moving west through more than a dozen other locations to Seattle, all the while showing the neat stuff people do with Apple products. The spot is directed by Jake Scott, son of Ridley (who directed ‘1984’), and created by a team of fifteen crews placed around the globe and synced to Scott’s command center via data cables and FaceTime calls.
Below, watch a behind the scenes video that shows how you can create a great commercial with iPhones and an effective lack of a budget ceiling.
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Posted on Monday, January 6th, 2014 by Angie Han
Spike Jonze‘s Her has been drawing praise from all corners over the past several weeks. It’s picked up nominations from the HFPA, the PGA, and the WGA; it’s earned high ratings on both Rotten Tomatoes and Metacritic; and it’s landed on a bunch of critics’ top-10 lists, including several of ours. But there is at least one person who’s decidedly not a fan. Or more accurately, a non-person who isn’t.
Though the romance has been described, in very simple terms, as “Joaquin Phoenix falls in love with Siri,” it seems the real Siri isn’t too keen on the comparison. In fact, if you ask Siri about Her, she’ll sniff that Samantha “she gives artificial intelligence a bad name.” Ouch. Hit the jump to see more of Siri’s Her-related burns.
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Posted on Tuesday, October 8th, 2013 by Angie Han
Steve Jobs may not be around to tell us what’s right or wrong about Jobs, but plenty of his former friends and colleagues are. That includes Apple co-founder Steve Wozniak, who’s voiced his disappointment with the film’s inaccuracies in the past.
Now, early Apple employee Daniel Kottke and Apple developer Andy Hertzfeld have joined Woz in an even more detailed two-hour discussion about the movie, hosted by Apple engineer John Vink. Hit the jump to find out how Woz actually got involved in the Homebrew Computer Club, what really led to Jobs’s firing in 1985, and why they mostly think Pirates of Silicon Valley was the better Jobs film.
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UPDATE: After posting this article, the original source changed their story and said Apple will not be having an even in March. The original article follows with update at the end.
When a company changes technology and culture more than once, with devices such as the iPod, iPhone and iPad, insurmoutable expectations for further innovations are bound to develop. For years, rumors have suggested that the next big revolution from Apple would be some sort of interactive television. Yet every single time a new device is improved or announced, the mythic Apple television is nowhere to be found.
That might change next month. The latest reports say Apple is planning an event to reveal 42 and 55 inch TVs that’ll be out this fall. There’s more below. Read More »
Oh Siri, you’re so cheeky. The team over at Cult of Mac found a few movie related easter eggs buried in the new iOS6 upgrade of Siri on the iPhone. We already knew she became well-versed in the language of cinema and movie times with this upgrade but she’ll also give clever and funny descriptions of movies with a robotic characters at their center. The descriptions of Blade Runner, 2001: A Space Odyssey and Wall-E are above. She was unaware of Metropolis, A.I. Artificial Intelligence and I Robot. Can you find other funny movies? Tell us in the comments below. Read More »
Posted on Wednesday, August 29th, 2012 by Angie Han
Since cell phones hit the market a couple decades ago, the irritating glow of a smartphone screen or the discordant blaring of a ringtone has ruined many a theatergoing experience. And they continue to do so no matter how many PSAs run before the trailers at the cinema (or how adorable said PSAs are). Some theaters, like the famed Alamo Drafthouse, have responded by getting extra strict with their no-talking, no-texting policy. Other exhibitors have gone in the complete opposite direction, accepting cell phone use in theaters as the new normal and considering special phone-friendly theaters or screenings.
Turns out there could be a third way, brought to you by science. Apple — yes, the makers of the very same devices that irritate us to no end in the theater — has just won a patent for geo-fencing technology that could stop people from using their iPhones in the theater. Read more after the jump.
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Posted on Thursday, August 16th, 2012 by Angie Han
If you’re even a little bit of a tech geek (or sharing living space with someone who is), odds are the space around your TV is cluttered with devices. You’ve got your cable box, your Blu-ray player, your XBox, your Apple TV, and what have you. But if Apple has its way, you may be able to ditch one of those boxes soon.
The electronics giant is reportedly in talks with U.S. cable providers about the possibility of letting consumers use an Apple product as a set-top box for watching live TV. Negotiations aren’t that far along at this point, so don’t expect to see a live TV app pop up on your Apple TV tomorrow. But Apple’s been eyeing the living room for some time now, and seems determined to reach customers there one way or another. More after the jump.
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