Apple’s Original TV Series Strategy Explained

Apple's original TV series

Last year, we learned that Apple is going to be producing high-level original scripted programming in an effort to compete with Netflix, Amazon, and Hulu. The tech company has racked up a handful of shows since that announcement, but they’ve yet to announce exactly how customers will be able to actually watch those shows. That question is still a mystery, but at South By Southwest, Apple’s Senior Vice President of Internet Software and Services offered an explanation for their strategy of creating Apple’s original TV series. Read More »

leaving netflix

Could there be another acquisition that could shake Hollywood as much as the historic Disney-Fox deal did? With the rumblings around Apple approaching a deal with Netflix, it’s possible.

The streaming giant has heavily impacted and diversified the television field, and Apple may be looking to get its hands in that pot — recently setting a $1 billion budget to produce its own original content. Analysts claim that Apple, in possession of a surplus of overseas cash, will approach Netflix for a deal.

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Apple TV shows

Back in July, we found out that Jennifer Aniston and Reese Witherspoon were planning to reunite (after Witherspoon’s brief guest stint on Friends) to star in a television drama about the cutthroat world of morning TV shows. Apple was among the many potential buyers to be interested, and now the tech giant has officially given the untitled series a two season order as part of their foray into original programming.
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james bond film rights

The James Bond franchise is one of the longest-running film franchises of all time, and it’s no secret that Hollywood’s current business model holds bankable franchises in particularly high esteem. That’s why nearly every major studio has, at one time or another in the past few years, been vying for the distribution rights to the Bond movies after MGM and Eon Productions’ deal with Sony Pictures lapsed after Spectre.

But now two new contenders have entered the fray, and if one of them wins the rights, the future of the Bond franchise (and potentially the blockbuster film landscape as a whole) could look very different than it does now. Apple and Amazon are now bidding on the James Bond film rights, and there’s the chance that a James Bond TV show could even be in the cards if the right circumstances fall into place.
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Planet of the Apps Trailer

Apple is following Netflix and Amazon’s lead and is getting into original programming. The first two shows from the computer company will premiere later this year, which includes a series called Planet of the Apps, which looks to be Shark Tank for the iPhone app world. As a big Shark Tank fanatic and Apple fanboy, this seems right down my alley. See the first Planet of the Apps trailer embedded after the jump now.

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Apple Watch Movie Theater Mode Coming In New Update

apple watch

It has been rumored, that the next Apple iPhone will introduce a new feature called Movie Theater Mode which hopes to make phone use less of a distraction in movie cinemas. I’m actually hopeful about this new mode as I just don’t believe we can change people’s behaviors and the bright screens are what distracts me, but it seems like a lot of people disagree.

And this week we have learned that the next update for the Apple Watch operating system will introduce a movie theater mode. Learn the details about the new Apple Watch movie theater mode, after the jump.
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Apple TV
As much as the movie theaters hate the idea, it is only a matter of time before the exclusive theatrical window for major releases shrinks from months to weeks. This past year, Napster founder Sean Parker made waves by announcing a service called The Screening Room which would offer major theatrical releases on demand at home the same day they hit the big screen but at a big cost ($150 for access to a set-top box, and $50 per rental viewing). Exhibitors were not happy about the idea, and filmmakers were split over the prospect.

A new report claims that Apple is trying to convince Hollywood movie studios to give them early access to theatrical films, which would be offered for a higher price to iTunes and AppleTV customers. Would you be willing to pay $50 to watch the latest Pixar movie on the third weekend of release on your Apple TV? Learn the details after the jump.

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Tim Cook talks Steve Jobs movies

If it feels like there’s been a good amount of movies about Steve Jobs since the technology innovator passed away in 2011, that’s because there have been.

iSteve from Funny or Die was first out of the gate in 2013, aiming more for satire and comedy than an accurate portrayal of the Apple co-founder, and then Jobs followed shortly thereafter with Ashton Kutcher in the lead, and it didn’t really do the man justice.

Flash forward to 2015 and we have the documentary The Man in the Machine (available now on VOD and in select theaters) and also Danny Boyle and Aaron Sorkin‘s forthcoming biopic Steve Jobs starring Michael Fassbender, which has gotten a lot of positive early buzz.

So what does someone who actually knew the real Steve Jobs think of all these movies? While Jobs’ former right-hand man Steve Wozniak has recently praised Steve Jobs in particular, when current Apple CEO Tim Cook talks Steve Jobs movies with Stephen Colbert, he seems more annoyed than anything. Read More »

Apple television

After the iPod, iPhone, iPad and iWatch, everyone was expecting o see Apple’s iTV. In his biography, Steve Jobs revealed the company was secretly working on a brand new Apple television set that would revolutionize how we watch TV. Tim Cook has since reiterated that idea, so every time the company announced a keynote, the question arose. “Will Apple reveal their TV set?” And while the rumors of the device’s existence have persisted, there hasn’t been more than a peep of anything official. Now we know why.

Turns out Apple was developing a television set, but abandoned those plans over a year ago because they couldn’t come up with anything revolutionary enough. Read more about the Apple Television set below. Read More »

Report: Apple to Launch TV Service This Fall

Apple TV

2015 is shaping up to be a great year for cord cutters, at least if they’re Apple fans. Following last week’s announcement of HBO Now, Apple is reportedly planning a TV service to launch in the fall. Learn everything we know about the new Apple TV service after the jump.  Read More »