4dx

If you live in Los Angeles and have yet to check out the 4DX theater at the Regal Cinemas L.A. Live, this weekend is the perfect time to do it. You’ll be making history as part of the world’s first 4D Film Festival, taking place as part of the 3D Film Festival on Saturday November 6. Both Penguins of Madagascar and The Hunger Games: Mockingjay Part 1 will screen in 4D preceded by a mystery screening and followed by a panel discussing the technology along with virtual reality.

The whole event sounds like something that’s a must attend if you have interest in the future of theatrical exhibition. Below, read more about the world’s first 4D film festival and more. Read More »

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4dx

The first 4DX movie theater in the United States opened in Los Angeles last weekend. Located in theater 6 at the Regal Cinemas LA Live in Downtown LA, the 104-seat theater books one first-run 3D movie at a time, and augments the showing with real-world physical effects. Those effects are the fourth dimension.

So, timed with the movie, you basically experience a theme park ride. Your seat rumbles and moves around, water squirts, there’s smoke, flashing lights, lumbar effects, gusting wind, even scents. The presentation admirably tries to bring the viewer into the movie.

Michael Bay‘s Transformers: Age of Extinction was the first film to play in the format here, so Peter Sciretta and myself were given a nearly three hour 4DX experience. This was great in that we were privy to the full slate of 4DX effects, but the film also became a tasking mental and physical exercise. Below, we present a video blog about the experience, along with a bunch of photos and a brief rundown of how Transformers: Age of Extinction translates into 4DX. Read More »

4D Theater

Just when you thought 3D was overplayed, 4D theaters are on the way. The Korean company CJ 4DPlex has just signed a deal to install the United States’ first 4DX theater into the Regal Cinemas L.A. Live Stadium 14 in downtown Los Angeles, CA. 4D adds physical sensations to 3D films, in the form of “motion, wind, strobe, fog, mist, rain and ‘scent-based’ effects.” For the past few years, several movies have been getting 4D experiences, including the upcoming titles Captain America: The Winter Soldier, Noah and How to Train Your Dragon 2. Read More »

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