Immersit 4D home entertainment

Though it hasn’t become quite as widespread as the recent iteration of 3D movies, there has definitely been a rise in 4D entertainment in movie theaters. Whether it’s 4DX or D-Box movies, some audiences are interested in experiencing movies with a seat that moves, shakes and vibrates with the action on the big screen. And now a tech company wants to bring that experience into your house.

French company Immersit has a new prototype device (with the same name as the company) that will turn your couch into a 4D ride simulator for movies and video games, and apparently it works pretty well.

Learn more about the Immersit 4D home entertainment system below! Read More »

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4dx

The first 4DX movie theater in the United States opened in Los Angeles last weekend. Located in theater 6 at the Regal Cinemas LA Live in Downtown LA, the 104-seat theater books one first-run 3D movie at a time, and augments the showing with real-world physical effects. Those effects are the fourth dimension.

So, timed with the movie, you basically experience a theme park ride. Your seat rumbles and moves around, water squirts, there’s smoke, flashing lights, lumbar effects, gusting wind, even scents. The presentation admirably tries to bring the viewer into the movie.

Michael Bay‘s Transformers: Age of Extinction was the first film to play in the format here, so Peter Sciretta and myself were given a nearly three hour 4DX experience. This was great in that we were privy to the full slate of 4DX effects, but the film also became a tasking mental and physical exercise. Below, we present a video blog about the experience, along with a bunch of photos and a brief rundown of how Transformers: Age of Extinction translates into 4DX. Read More »

4D Theater

Just when you thought 3D was overplayed, 4D theaters are on the way. The Korean company CJ 4DPlex has just signed a deal to install the United States’ first 4DX theater into the Regal Cinemas L.A. Live Stadium 14 in downtown Los Angeles, CA. 4D adds physical sensations to 3D films, in the form of “motion, wind, strobe, fog, mist, rain and ‘scent-based’ effects.” For the past few years, several movies have been getting 4D experiences, including the upcoming titles Captain America: The Winter Soldier, Noah and How to Train Your Dragon 2. Read More »

Though there’s evidence that the audience’s appetite for 3D films could be diminishing, some companies are taking entertainment one-step further: the fourth dimension. A 4D film is simple. It’s a 3D movie with physical effects in the theater for that extra dimension. A good example is Muppet Vision 3D at Disney-MGM Studios in Florida where you watch a 3D movie, but things brush up against your legs. Internationally, a South Korean company called CJ 4D Plex is currently converting regular theaters to 4D and, reportedly, will test the technology in Los Angeles later this summer. After the jump, check out photos from a 4D Plex theater, read more about it and find out how Samsung might have finally perfected Smell-O-Vision. Read More »