Sony has put the new red band movie trailer for 30 Days of Night on the official website. I’m very surprised at how this film is turning out. I haven’t read the comic book series but have picked it up many times while browsing the shelves at Borders or my local comic shop. The art is nice, and I’ve always found the story concept to be pretty clever. 30 Days of Night basically involves a group of Vampires who take over a town in Alaska where there are, you guessed it, 30 days of night – allowing them to roam free and hunt in public 24/7. This trailer is the perfect case for red band trailers. It’s not overly graphic to be graphic, but shows you a very accurate version of what to expect from the film. Sure, the accurate advertisement happens to be very bloody and intense, but I’m sure the film is as well. But not only does this movie look bloody, but it also looks like it features some good scares. It has the potential to be the best horror film since The Descent. Check out the trailer at this link.
For those of you who don’t know, most movie trailers begin with a green band. That is the all-green graphic that you see at the beginning of movie trailers. This signifies that the trailer adheres to the standards for motion picture advertising outlined by the MPAA, which includes limitations on foul language and violent, sexual, or otherwise objectionable imagery. Trailers that do not adhere to these guidelines may be issued a red band, and may only be shown before an R-rated, NC-17-rated, or an unrated movie. But most movie theaters won’t even run them. So studios sometimes release these trailers online with an age verification system. Unfortunately these age verification systems are very flawed. For instance, I’m well over the age of 21, yet if I enter my information, it does not allow me access to the clip. So a little while ago I wrote an article which tells you how to access a Red Band Movie Trailer. Check it out if you’re having trouble.