June Tracking Numbers are Shocking

Evan Almighty

Jeffrey Wells at Hollywood Elsewhere has published the late June industry tracking numbers. To make things easier, we have filed the numbers in this neat little table below:

Film General Awareness Definite Interest First Choice Definately Not Interested
1408

56%

30%

9%

12%

A Mighty Heart

44%

22%

6%

 
Evan Almighty

89%

40%

15%

 
Live Free or Die Hard

92%

36%

5%

 
Ratatouille

78%

36%

7%

 
Sicko

38%

22%

3%

22%

License to Wed

69%

22%

2%

 
Transformers

87%

41%

12%

 

Here are the things that we immediately notice: More people are interested in Pixar’s Ratatouille than we originally thought. It appears that more people have that film listed as their first choice than Live Free or Die Hard, A Mighty Heart, Sicko or License to Wed.

Live Free or Die Hard has the most awareness by far (with 92%), but is not the film people want to see (36% interested, 5% top choice).

What shocks us the most is that Evan Almighty is tracking slightly higher than even Transformers. How can this be? Is it that we are stuck in our online geek web bubble not able to see the outside world’s interest in the Bruce Almighty sequel? Possibly.

People seem to be pretty disinterested in political movies. A Mighty Heart and Michael Moore’s Sicko have a low 22% interested rate. As expected, the conservatives are very uninterested in seeing Moore’s new film, giving the movie a huge 22% definitely not interested number. It doesn’t help that the people who were interested in seeing the movie have probably already illegally downloaded it off the internet.

Of course, all these numbers will change as the marketing picks up on the early July flicks. I would expect Transformers numbers to increase.

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1408

Earlier today we reported that The Weinstein Co/Lionsgate had decided to release Michael Moore’s Sicko up against Disney/Pixar’s Ratatouille and Live Free or Die Hard. A bad release date if there ever was one. Now The Weinstein’s Dimension Films is finally making a smart move. They have moved the John Cusack Stephen King adaptation 1408 (photos, movie trailer) up from it’s original release date of July 13th 2007, to June 22nd. The film was originally set to go head to head with Harry Potter and the Order of the Phoenix and the Liv Tyler horror flick The Strangers. In the summer of sequels, no release date is prime property – everything is already taken.

1408 will not go up against the Steve Carell comedy Evan Almighty, Captivity and the limited release of Black Sheep. Wait a second… They have moved the film’s original release away from a huge family fantasy adaptation to go head to head with two other horror based films? I’m not quite sure this is a good idea after all.
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