Here’s a brave new idea in movie marketing: take the first act or two of your movie out on the road and play it to people months before they can buy themselves a ticket to the full thing. This is Disney Pixar’s latest bold move in Toy Story 3 promotion, and I hope it pays dividends for them – though wasn’t early word saying that it was the last act of the movie that was the best? Take that into account, preview viewers.

More good news/bad news: You won’t be charged for a ticket, but you will need to be a student – and a student of one of 65 specific Universities too. The promotion has a sub-page on the Disney Pixar Facebook site, where you can check out if your school is included. Good luck.

Even if you aren’t a student, the site is well worth your click because the application page will play you three new teaser clips for the film. Reload the page to see another.

Via Upcoming Pixar

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