Posted on Sunday, March 28th, 2010 by Brendon Connelly
Here’s a brave new idea in movie marketing: take the first act or two of your movie out on the road and play it to people months before they can buy themselves a ticket to the full thing. This is Disney Pixar’s latest bold move in Toy Story 3 promotion, and I hope it pays dividends for them – though wasn’t early word saying that it was the last act of the movie that was the best? Take that into account, preview viewers.
More good news/bad news: You won’t be charged for a ticket, but you will need to be a student – and a student of one of 65 specific Universities too. The promotion has a sub-page on the Disney Pixar Facebook site, where you can check out if your school is included. Good luck.
Even if you aren’t a student, the site is well worth your click because the application page will play you three new teaser clips for the film. Reload the page to see another.
Via Upcoming PixarCool Posts From Around the Web: