Posted on Sunday, July 1st, 2007 by Peter Sciretta
The numbers are in and Michael Moore’s Sicko has made an estimated $4.5 million in it’s first weekend on just 441 screens. This is well above expectations. The Weinstein Co has plans to expand the release in the coming weeks, beginning with the addition of 200 more screens on Tuesday. And with 93% of moviegoers saying they would strongly recommend the film (according the studio’s exit polls), this film could have legs. The film was leaked online weeks before it’s theatrical release. This could be the first case where movie piracy helped greatly in the promotion of a Hollywood release. Check out the studio’s release after the jump.
Michael Moore’s SiCKO Achieves the Second Highest Opening Weekend of All Time for a Documentary and More than Doubles Industry Projections
NEW YORK, July 1 /PRNewswire/ -- SiCKO, Michael Moore's highly acclaimed and entertaining expose of the American health care system, captivated audiences across the country earning $4.5 million on just 441 screens, for the second highest opening weekend of all time for a documentary, next to Moore's previous film Fahrenheit 9/11. The weekend grosses more than doubled the projected box office revenues projected by NRG. The announcement was made today by Harvey Weinstein, co-chairman of The Weinstein Company. SiCKO's record breaking opening and robust per screen average of just over $10,200 placed it among the top 10 films at the box office this weekend alongside the big-budgeted LIVE FREE OR DIE HARD and RATATOUILLE. SiCKO achieved the third highest per screen of the weekend. 93% of moviegoers said they would strongly recommend SiCKO after seeing the film this weekend. To meet the tremendous demand for SiCKO, The Weinstein Company plans to add the film to 200 additional screens on Tuesday and will continue to roll-out the documentary to theaters across the country in the weeks ahead. SiCKO built off of its success last weekend when it grossed an incredible $70,000 during its exclusive opening in one theater at AMC Loews Lincoln Square in NY and sold-out all 43 sneak previews across the country, bringing its cumulative gross to $4.6 million. SiCKO had an impressive less than 30% drop this weekend at the AMC Loews Lincoln Square, despite expanding into additional runs. Harvey Weinstein said, "Audiences across the country had an outstanding response to Michael Moore's hilarious and wickedly entertaining film, which takes on George Bush, the politicians and big business. People who saw the movie now understand why the Bush Administration didn't want people to see this movie. We are thrilled that in addition to playing strongly in cities like NY and Los Angeles, SiCKO played to sold out audiences in mainstream commercial theaters in markets like Chicago, IL; Dallas, TX; and Atlanta, GA as well as smaller markets such as cities in Vermont, Hartford, CT; Sacramento, CA; Austin, TX; and Madison, WI, showing the breadth of interest among all Americans. We are excited to continue expanding the film so that more and more people will be able to experience the film." SiCKO is written, directed and produced by Michael Moore. The film is produced by Meghan O'Hara and co-produced by Anne Moore. Kathleen Glynn. Bob Weinstein and Harvey Weinstein serve as executive producers. ABOUT SiCKO SiCKO was fully financed by The Weinstein Company and is being distributed in US theaters and on pay television in the US by Lionsgate Films. If you want to stay healthy in America, don't get sick. Following on the heels of his award winning hit "Fahrenheit 9/11" and his Oscar(R) winning film "Bowling for Columbine," acclaimed filmmaker Michael Moore's new documentary sets out to investigate the American healthcare system. Sticking to his tried-and-true one-man approach, Moore sheds light on the complicated medical affairs of individuals and local communities. "SiCKO" promises to be every bit as indicting as Moore's previous films. For more information, go to: http://www.sicko-themovie.comCool Posts From Around the Web: