It appears that Sam Mendes, the Academy Award-winning director of American Beauty, Road to Perdition, Revolutionary Road and Away We Go, is filming a commercial this week for Apple’s new iPhone which will be announced later this month. According to Engadget, the series of commercials are being referred to internally as the Mammoth / N90.
A trusted source has confirmed to us that the ads will feature at least one spot where a mother and daughter are having a video chat conversation using the new front-facing camera that’s been spied on the face of that iPhone floating around Vietnam and Northern California.
Some tweets on Twitter revealed have revealed at least one actress who is up for a role in the “f***ing apple commercial” in New York, and another man in California auditioning for a role. The commercial will likely premiere after Steve Jobs announces the new iPhone during Apple’s WWDC keynote on June 7th 2010.
But this isn’t the first time that Apple has employed a big director for their television commercials… The Northern California-based computer company has a long history of hiring big name filmmaker for their television spots (chronicled in brief after the jump).
It all really started with “1984”, a commercial directed by Ridley Scott which aired nationally during Super Bowl XVIII. You might remember it featured a woman wearing with a white tanktop with a Picasso-style picture of Apple’s Macintosh computer, running through an Orwellian world to throw a sledgehammer at a huge television with an image of “Big Brother” IBM, and famously concluding in voice over “On January 24th, Apple Computer will introduce Macintosh. And you’ll see why 1984 won’t be like ‘1984’.”
Academy Award-winning Documentarian Errol Morris directed the famous “Switch” campaign in 2002, which featured “real people” who had “switched”.
And most recently, Apple fanatic David Fincher directed the iPhone 3Gs comemrcial which was released last year.