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Yesterday, Edward Norton released a winding mini-essay dismissing the bad buzz looming over The Incredible Hulk. Problem is, while his statement quasi neutralized the film’s rumored inner problems, it did nothing to convince fans and general moviegoers that his film was going to, quite simply, kick the ass of Ang Lee’s prior Hulk. In contrast, today producer Brad Fuller not only colorfully addressed the weak rumor(s) circulating on the Net that Platinum DunesFriday the 13th reboot would go oh-so-trendy PG-13, he practically threw up a devil’s fist and upped expectations for the nth Jason Voorhees installment due in 2009. This is a solid rendition of “Fanboooy, Please!” Take note, Hollywood. As told to Bloody Disgusting

“None of our remakes have been PG-13,” says producer Brad Fuller. “How do you remake a rated R horror movie and take the guts out literally and figuratively? What is F13 without sex, drugs and a really, really long sharp machete? And why would we, horror fans ourselves, produce a movie devoid of the things that made the title so appealing in the first place. So let me say for the record, that the F13 that we start shooting this Thursday is a full bodied, rated R film.

“It has insane kills that will be shown in all their glory- it has a group of college students who drink and even have sex. We are betting that if we don’t hold back that the audience will reward us for being bold in a time when some horror movies are playing the ratings game. So we embrace the R-rating Friday the 13th will have…”

Sans the ’50s-conjuring “and even have sex!” portion, Fuller’s quotes are akin to him putting his dress shoes up on a huge desk, lighting a choice cigar and saying “We know exactly what you want to see.” I’ve said it before but F13 plays to all of Platinum Dunes’ and director Marcus Nispel’s populist strengths. Fuller clearly understands that the onset of ProActiv horror like Prom Night, while profitable, automatically if curiously positions the company’s contributions as the cooler horror alternative for…remakes.

When a recent R-rated horror flick like The Ruins, based on a bestselling horroriller novel, sinks to the bottom of the box office without a trace, this is prime time to stir up the anticipation while stating your film’s and company’s relevance, and it’s good news, if unsurprising, to boot. When it comes to genre fare, give ‘em what they want so you can legitimately tell ‘em what they want to hear, and the earlier the better.

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