Posted on Wednesday, June 23rd, 2010 by Peter Sciretta
IMAX and Walt Disney Pictures announced today that the Robert Zemeckis-produced Mars Needs Moms starring Seth Green and Joan Cusack, Pirates of the Caribbean: On Stranger Tides, and Pixar’s Cars 2, will all be released in IMAX 3D (in addition to the traditional 2D and 3D releases).
Mars Needs Moms is not much of a surprise considering the movie is using the performance capture technologies of Zemeckis’ previous animated films, all of which have been released in IMAX 3D. Also, Cars 2 isn’t much of a shocker as Toy Story 3 was released in IMAX 3D. Read the full press release after the jump.
LOS ANGELES, June 23, 2010 — IMAX Corporation and The Walt Disney Studios today announced a new agreement to release three additional 3D pictures to IMAX(R) theatres in 2011. The titles included are Mars Needs Moms, starring Seth Green and Joan Cusack, slated for release on March 11, 2011 and executive produced by Robert Zemeckis; Pirates of the Caribbean: On Stranger Tides, starring Johnny Depp and Penelope Cruz, slated for release on May 20, 2011 and Cars 2, slated for release on June 24, 2011.
The expanded partnership between IMAX and Disney will bring some of the Studio’s most highly anticipated theatrical releases in 2011 to IMAX venues around the world. Each title will be digitally re-mastered into the unparalleled image and sound quality of The IMAX Experience(R).
Commenting on the announcement, Chuck Viane, president of distribution, Walt Disney Studios Motion Pictures said, “The incredible performance of our IMAX releases in 2009 and 2010 demonstrated that the combination of IMAX and Disney resonates with moviegoers worldwide. We’re very much looking forward to continuing this great partnership through 2011 with an incredible slate of exciting films. The IMAX Experience adds another level of impact and excitement to a movie, and with these new films, made by some of the industry’s most innovative filmmakers, audiences are in for are real treat.”
“Our long-standing partnership with The Walt Disney Studios has resulted in extraordinary movie experiences for audiences, and we’re very excited to add these upcoming Disney films to our slate for 2011,” said IMAX CEO Richard L. Gelfond. “The growing network of digital IMAX locations continues to enable our studio partners to increase the number of films they release in IMAX, ensuring moviegoers have more opportunities to experience the films they want to see in the best possible way.”
“These films are ideal additions to our slate, and we’re excited to combine the power of the Disney and IMAX brands with two iconic movie franchises as well as continuing our long standing partnership with Bob Zemeckis,” said Greg Foster, Chairman and President of IMAX Filmed Entertainment. “Disney’s commitment to 3D and its partnership with IMAX has helped to transform the way people see movies, and we’re thrilled to keep the momentum going.”