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A new, brief video for Paramount’s Paranormal Activity: The Marked Ones asks a simple question: will you be first? But the real question is what the context for that inquiry might be. Since it’s unlikely that fans of the film, addressed by the video, are going to be infected with some sort of black magic or supernatural possession, there’s probably something else going on. 

Paramount seems to have something planned for Friday the 6th. The movie is a good bet to screen at this weekend’s annual Buttnumbathon (AICN/Harry Knowles’ annual 24-hour movie marathon in Austin, TX) but there’s also likely to be more than that on offer.

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