/Film reader Dan A just sent over this snap of a sign he spotted outside of his local Blockbuster video store. Looks like Blockbuster is becoming more desperate — the rental company has already reinstituted late fees and is staring bankruptcy in the eye.
With a downshift in DVD revenue, Hollywood believes low-cost rental services like Redbox have cost the industry over $1 billion so far. A bunch of the major studios have instituted a 28-30 day window where they refuse to sell DVDs/Blu-rays to Redbox and Netflix. Blockbuster signed a revenue share agreement with Warner Bros that will allow the movie-rental company to offer films for rental on the same day they go on sale — a full month before Netflix and Redbox.