Posted on Wednesday, July 4th, 2007 by Peter Sciretta
Â In a summer full of big blockbuster movies, adaptations, sequels and threequels, you would think that Hollywood would have made some record scratch. Not so! According to the AP, attendance is running behind last summer’s and has even fallen below that of the summer of 2005. According to Media By Numbers, 279 million tickets had been sold thus far compared with 315 million at this same point in 2002.Â But this is not what was supposed to happen. Industry analysts predicted the first $4 billion summer in history,Â but we’re at the midway point and it’s not looking probable. As of this past weekend, Hollywood has made $1.9 billion since the first weekend in May. And $945 million of that number comes from just three movies (Pirates 3, Spider-Man 3, and Shrek the Third).
And there are a few biggies waiting in the bull pen: Harry Potter and the Order of the Phoenix, The Bourne Ultimatum, Rush Hour 3, I Now Pronounce You Chuck and Larry, The Simpsons Movie and Hairspray. But as you might notice, most of them are medium sized majors, not on the same level with a Spider-Man 3. Potter is likely to make $300 million domestically, but the rest probably won’t come close.
May-be the problem is that none of the huge releases really connected with the audiences. Most of the films resulted with bad reviews and bad word of mouth. And the good flicks (Ratatouille, Once, Sicko) got buried in the mix.