Posted on Tuesday, January 1st, 2013 by Russ Fischer
With Monsters University turning back the clock to look at characters from Monsters Inc. just when they were learning to scare, it was inevitable that Pixar’s marketing team would decide to play around with the ways that real universities pitch themselves to students. The main website for the film is, in fact, a play on a stereotypical university front page, and we’ve seen a few other .
Today, the broadcast of the Rose Bowl game saw a new TV spot for Monsters University. But this one doesn’t feature the typical look at the film. Instead of a fast cut collection of footage clueing audiences in to the early years of Mike and Sully, the spot is made to resemble a promo for an institution of higher learning… only one for creatures with fur and odd numbers of eyes. See the spot below.
There’s more at the official page that houses this spot, too.
Monsters University opens on June 21.
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Mike Wazowski and James P. Sullivan are an inseparable pair, but that wasn’t always the case. From the moment these two mismatched monsters met they couldn’t stand each other. Monsters University unlocks the door to how Mike and Sulley overcame their differences and became the best of friends. Screaming with laughter and fun, Monsters University stars the vocal talents of Billy Crystal, John Goodman, Steve Buscemi, Dave Foley, Julia Sweeney, Joel Murray and Peter Sohn and is directed by Dan Scanlon and produced by Kori Rae.