LOL: Pinkberry: The Movie

In a world were Hollywood is searching through bins of action figures, toys and board games for ideas for the next big tent-pole movie franchise, it’s easy to believe that a Pinkberry movie isn’t out of the question. It’s not about the story anymore, its all about the IP, merchandising and product tie-ins. The William Morris Agency created a short film on the very subject for their internal quarterly meeting, and thanks to Deadline it is online for all to enjoy. It even features a cameo from hack director Rob Cohen. Watch it now, embedded after the jump.

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