Posted on Wednesday, April 11th, 2007 by Peter Sciretta
Apparently the new Live Free or Die Hard movie trailer is testing better than any other action movie in Fox history, according to Nikki Finke. Sure, the trailer packs more action than any movie trailer in recent memory, but what about the Independence Day Superbowl teaser (remember: “Enjoy The Superbowl. It May Be Your Last”)? I can’t see how that couldn’t have tested higher, unless they weren’t testing trailers at that period of time.