The British generally don’t care for what we Americans call football, but that doesn’t mean they won’t take advantage of our addiction to the game. The James Bond homage Kingsman: The Secret Service is getting in on the Super Bowl excitement with a new spot, which you can watch after the jump.
Yahoo premiered the Kingsman The Secret Service Super Bowl trailer. Like that Insurgent trailer we saw yesterday, this one is technically a “pre-game” trailer. There doesn’t seem to be a ton of new footage here, just a relentlessly action-packed remix of stuff we’ve seen.
Kingsman: The Secret Service looks like James Bond by way of Kick-Ass, which… is exactly what it is. Like Kick-Ass, it’s based on a graphic novel by Mark Millar, and like Kick-Ass, it was directed by Matthew Vaughn. It’s a pretty simple “if you liked this, you’ll love that” equation. Kingsman: The Secret Service seems to have the same colorful personality, poppy energy, stylish violence and irreverent sense of humor. A few of the early reviews call it flat-out obnoxious, which isn’t surprising, but most seem to be on board with its cheery insanity.
Classy 007 type Colin Firth leads the actioner as a secret agent who recruits a talented street kid (Taron Egerton) into his organization. Samuel L. Jackson plays villain, who has a noticeable lisp because why not. Michael Caine, Mark Strong, Jack Davenport, Sofia Boutella, and Sophie Cookson also star.
Kingsman: The Secret Service opens in the U.S. on February 13. Your only other wide-release option this Valentine’s Day weekend is Fifty Shades of Grey.
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Based upon the acclaimed comic book and directed by Matthew Vaughn (Kick Ass, X-Men First Class), Kingsman: The Secret Service tells the story of a super-secret spy organization that recruits an unrefined but promising street kid into the agency’s ultra-competitive training program just as a global threat emerges from a twisted tech genius.