Much like John Carter of Mars became John Carter, Don Jon’s Addiction is now officially Don Jon. Writer/director/star Joseph Gordon-Levitt took to Facebook Friday to reveal he decided to change the title of his hilarious online-porn comedy and, dropped a few news images on us as well. That’s one above and, after the jump, you can see more (including co-stars Scarlett Johansson and Tony Danza) plus read Gordon-Levitt’s reasons for the title change, updates on a trailer and more.

Here’s Gordon-Levitt from Facebook:

So, as you might’ve heard already, I wrote and directed a movie last year, and it’s coming out later this year. Which is absolutely crazy, and I still kinda can’t believe it. Anyway, I’m posting this today to let you all know that I’m changing its title. It’s now called… DON JON. I decided to change it, first of all, because DON JON is just so short and simple, and if you know me, you know I’m a fan of brevity. Second of all, it felt to me like the old title, “Don Jon’s Addiction” was throwing some people off a bit from the point of the movie. People were assuming it was a film about porn addiction and sex addiction, which really isn’t true. That’d be sort of like saying “The Maltese Falcon” is a movie about a statue of a falcon. DON JON is a comedy about how men and women treat each other, and how the media we consume can create unrealistic expectations that we put on one another. That’s why the story centers around a relationship between a young man (played by me) who watches too much pornography and a young woman (played by Scarlett) who watches too many romantic Hollywood movies. It’s a topic I personally find fascinating and hilarious.

And while I have your attention, I figured I’d show you the first production still we’re releasing of Jon’s father, played by none other than Tough Tony Danza. More to show soon. We’re just starting to work on the trailer now. And I’m heading down to SxSW with Tony this weekend with the film, so I’ll see some of you in Austin!

And here are some new photos from the film, courtesy of Facebook and Moviefone.

Don Jon got picked up by Relativity after its world premiere at Sundance and it’s seriously fantastic. You can read my review, and watch a video blog, at this link.

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