New ‘Ice Age: Continental Drift’ Teaser Riffs on ‘The Artist,’ Despite Young Audiences Being Unfamiliar With ‘The Artist’
Posted on Friday, February 24th, 2012 by Russ Fischer
I’m not sure exactly how this new featurette, no matter how well-assembled it might be, is going to do when it comes to selling the latest Fox and Blue Sky Studios film Ice Age: Continental Drift. At least, it might not do a lot of good now. After this weekend things might change.
The conceit at work here is a big riff on The Artist. Yet despite garnering awards and a lot of headline attention as the movie races towards a likely Oscar win this Sunday, there are still a great many people, I think, who have only the barest idea of what The Artist is. Granted, that could change really fast come Sunday night, if the film trundles away from the Oscar stage with a wheelbarrow full of statuettes.
So get a jump on the post-Oscar Artist marketing deluge now by checking out the Ice Age parody of the film below.
This comes from Total Film — makes some sense that the UK would get an Artist-themed parody, as the film has done more business overseas than in the States.