The poster above showcasing actor Channing Tatum as Duke popped up at the Cinema EXPO in Amersterdam, according to Film1. This is the first time we’ve seen the full title, G.I. Joe: Rise of Cobra, for the big budget nostalgia actioner opening Summer 2009. Did anyone see this clip of Joseph Gordon Levitt, who plays Cobra Commander, emptying his “awesome” quota for the year when asked about the flick? It’s pretty spazztastic. For a film based on a section of Toys “R” Us from the director of Van Helsing, the buzz is suprisingly uppity and the costumes have been slick…in a “wow, that loaded kid at the end of the hall dropped $3,000 on paintball gear and ammo” way.

Discuss: Like the subtitle? What is your belief system when deciding to see a movie based on toys?

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