Dreamworks has launched their Best Supporting Actor campaign for Kirk Lazarus, the character that Robert Downey Jr plays in Tropic Thunder. Dreamworks is also pushing Downey Jr. for the same award in real life. I wonder if viral web marketing like this will confuse Academy members or if its a genius idea to get free “For Your Consideration” advertising from movie and fansites (hey, we fell for the bait!). Either way, you gotta love the script “Choose the Dude, playing a Dude, Disguised as Another Dude.” Dreamworks also edited together two “television advertisements”, which you can watch after the jump.

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