Posted on Thursday, December 17th, 2009 by Peter Sciretta
Lionsgate has released the fourth and final in the set of Kick-Ass character posters this afternoon on IGN. The poster features Chloe Moretz as Mindy Macready aka the vulgar and deadly 11-year-old assassin Hit-Girl.
I’ve said this with most of the previous character reveal banners (with the exception of Kick-Ass), but I really disappointed in the way Lionsgate is marketing this film thus far. I’ve not only seen the preview footage at comic-con, read part of the comic, but I’ve seen the entire film — it is awesome. The three reasons why people love the movie is because of the politically incorrect humor, the vulgarity, and the intense bloody super-stylized action. The posters for Big Daddy, Red Mist and now Hit-Girl display none of these characteristics. They attempt to appeal to the masses with a colorful bublegum look, yet I’ve even heard from some of my friends in exhibition that the posters aren’t even being put on display at many major movie theaters due to the word Ass in the film’s title and tagline. So what’s the point?
And besides, I’m under the belief that non-comic book reading moviegoers are more likely going to laugh at these posters then say, “hey, I need to see that comic book film.” Instead of looking bad ass, Hit-Girl looks like a superhero that is trying to appeal to young girls. I could be completely wrong, and I’m sure those of you in the comments will tell me so. Truth be told, this film needs to be sold on the Internet and through word of mouth. Lionsgate needs to release red band movie trailers and r-rated restricted video clips to show people what this film really is like.
Check out all four posters after the jump.
Official Plot Synopsis: A twisted, funny, high-octane adventure, director Matthew Vaughn brings KICK-ASS to the big screen. KICK-ASS tells the story of average teenager Dave Lizewski (Aaron Johnson), a comic-book fanboy who decides to take his obsession as inspiration to become a real-life superhero. As any good superhero would, he chooses a new name — Kick-Ass — assembles a suit and mask to wear, and gets to work fighting crime. There’s only one problem standing in his way: Kick-Ass has absolutely no superpowers.
His life is forever changed as he inspires a subculture of copy cats, meets up with a pair of crazed vigilantes — including an 11-year-old sword-wielding dynamo, Hit Girl (Chloë Moretz) and her father, Big Daddy (Nicolas Cage) — and forges a friendship with another fledgling superhero, Red Mist (Christopher Mintz-Plasse). But thanks to the scheming of a local mob boss Frank D’Amico (Mark Strong), that new alliance will be put to the test.