Though superheroes are likely to dominate the early and mid summer box office, politics could be the highlight of August. That’s when The Campaign, Will Ferrell and Zack Galifianakis‘s political spoof, is scheduled for release. Timed to play around height of the 2012 Presidential elections,the Jay Roach film centers on two men – Cam Brady and Marty Huggins – running against each other for Congress.

The Facebook page for the film has just updated and given us our first taste of Ferrell and Galifianakis in character. Plus, each candidate has released their own ads which reveal our first glimpse of footage from the movie. As you’d expect, it’s all incredibly stupid and funny. Check everything out below.

Thanks to First Showing for the heads up on this. The video is not embeddable yet, so click on the image below to head to the Facebook page. First up is the shared ad.

Then, on each page (Cam Brady and Marty Huggins), you can see minute long political ads featuring footage from the movie and the crass nature of each character. Very funny. Thanks to The Film Stage for the embeds.

On those pages, each guy has their own print ad too. Here they are:

The Campaign is set for release on August 10. Here’s the plot synopsis:

When long-term congressman Cam Brady (Will Ferrell) commits a major public gaffe before an upcoming election, a pair of ultra-wealthy CEOs plot to put up a rival candidate and gain influence over their North Carolina district. Their man: naïve Marty Huggins (Zach Galifianakis), director of the local Tourism Center. At first, Marty appears to be the unlikeliest possible choice but, with the help of his new benefactors’ support, a cutthroat campaign manager and his family’s political connections, he soon becomes a contender who gives the charismatic Cam plenty to worry about. As Election Day closes in, the two are locked in a dead heat, with insults quickly escalating to injury until all they care about is burying each other, in this mud-slinging, back-stabbing, home-wrecking comedy from “Meet the Parents” director Jay Roach that takes today’s political circus to its logical next level. Because even when you think campaign ethics have hit rock bottom, there’s room to dig a whole lot deeper.

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