all movie trailers are the same

Over a year ago, we featured a 15-minute video essay that dove into the history of the movie trailer. Where did it come from? Why are they called trailers? How have they changed over the years? Well, the answer to that last question might actually be, “They haven’t.” Below we have a video that uses a bunch of movie trailers to basically prove that all movie trailers are the same, and it’s hard to argue once you’ve seen the evidence. Watch the video after the jump!

Here’s proof that all movie trailers are the same from Red Letter Media:

While this is pretty compelling evidence that movie trailers are all very similar, it’s important to note that this seems to only be regarding trailers for blockbusters that have been released within the past five years or so. Examples include The Avengers, Star Trek Into Darkness, Kingsman: The Secret Service, Terminator: Genisys, World War Z, Godzilla and even the first teaser trailer for Batman v. Superman: Dawn of Justice. But there’s no arguing that the companies who put these trailers together are following a very specific trend and style in editing and marketing.

One culprit for this trend seems to be the set of Inception trailers from 2010. They were the first to effectively use that loud “bwaaam” sound that we’ve all come accustomed to hearing with significant bass levels in movie theaters. But that sound was also a significant part of the score at the time, and it wasn’t a terrible cliche like it is now. One of the more recent audio trends is that build-up to sudden silence, as illustrated above.

Otherwise, the familiar elements in all of these trailers just stem from what studios see as the important details that people need to know about the movie. Where does it take place? Who are the characters? Which ones are the good guys and the bad guys? What’s the plot? Will there be explosions and a laser shooting into the sky? The only parts that you really can’t nitpick are the action montages and the title reveal, just because that seems necessary with these kind of movies. But it would seem that someone needs to figure out how to spice up blockbuster movie trailers a little bit. I’d like to see more videos with this same comparison but focused on indies, comedies, romances and dramas to see if there are trends there too.

Do you feel like all movie trailers are the same? If so, does it bother you at all?

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