Last year, we posted a 2-minute short film/advertisement called Carousel from a little-known Swedish music video director named Adam Berg. The response to it was wildly enthusiastic, and for good reason: it’s a stunning piece of filmmaking, beautifully capturing a single frozen moment in time as one continuous tracking shot allows a bank heist narrative to unfold.
Is one brilliant commercial spot enough to entrust a man with a major theatrical release? Well, all directors have to start somewhere, and for Adam Berg, Deadpool may just be the project that allows him to break into studio features. Learn more after the break.
24 Frames says Berg has emerged as the top contender for the director’s chair, as his work is admired by its star, Ryan Reynolds, as well as others involved in the production. This news follows the continued uncertainty regarding Robert Rodriguez‘s role as the film’s director, with Rodriguez most recently stating that the next Spy Kids might pose a problem for Deadpool‘s schedule. Now it sounds like Rodriguez is off the project (though he could remain as a producer), and the studios are looking for other directors to fill the void.
Adam Berg is one of many commercial/music video directors to recently be promoted to big-budget studio efforts, alongside directors such as Joseph Kosinski (Tron Legacy) and Carl Erik Rinsch (the upcoming Logan’s Run remake). The transition isn’t always a smooth one, but after watching and rewatching Berg’s Carousel short, which won the Film Grand Prix at the Cannes Lions International Advertising Festival (the most presitigious award in the advertising industry), I’m very curious to see what he can bring to Deadpool. There’s certainly no denying that he has a knack for spectacle, and will probably produce a slicker effort than Rodriguez would’ve, as he tends to be more rough-around-the-edges.
All of this is keeping in mind that Deadpool’s fate is still very much up in the air at this point. The film can’t very well function without its star, now can it?
Here’s Adam Berg’s aforementioned Carousel short:
Here are several more of Adam Berg’s commercial spots: