Posted on Friday, July 11th, 2008 by Peter Sciretta
Personally, I’ve loved The Dark Knight’s viral marketing campaign, but I’ve heard a lot of people complain that it is a big waste of time. Well guess what? The viral participants have finally gotten their reward – to see The Dark Knight early. That’s right, a viral e-mail was sent out from the WhySoSerious website alerting viral gamers that they could attend a free IMAX screening in one of 24 theaters on Tuesday night. Within an hour, all the free tickets were sold out. Have fun guys! You deserve it. It’s great to see that Warner Bros is rewarding the hardcore fan.
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