Posted on Monday, February 27th, 2012 by Russ Fischer
For decades, big directors have directed commercials in between feature efforts in order to make a few extra bucks and play around with new tech and techniques on the corporate dime. Very often we wouldn’t even know when a major director was behind a spot, as anonymity was often preferred to being known as the director of a new McDonalds commercial.
Now info about major directors doing commercials is a lot easier to find. But you won’t even need a website to tell you that two Hyundai spots that aired during the Oscar telecast were directed by Wes Anderson. The filmmaker’s touch is all over these two commercials, which despite their marketing intent bear all the trademarks of Anderson’s best-liked films.
Each of these spots has its own charm. The first is more frantic, but seems to be crafted almost as a single-take enterprise, and that’s fun to watch. The other is more whimsical, with echoes of Fantastic Mr. Fox and The Life Aquatic. (And a little bit of non-Anderson films from James Bond to Chitty Chitty Bang Bang, Danger: Diabolik and The Incredibles, as well.)