Chart: Movie Trailer Views Vs. Box Office Receipts

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Do popular movie trailers always result in huge box office? Not necessarily. Silicon Alley Insider has an interesting chart comparing online movie trailer views up against opening weekend box office receipts, and the results are pretty interesting. A film like Jennifer’s Body had over 7 million trailer views online, but made less than $10 million on opening weekend, while a film like Law Abiding Citizen had only a few hundred thousand trailer views, and made over $20 million during the first weekend.

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