IMAX VR Centre - Reception

With movie theater ticket sales in decline and the piracy still on the rise for home video, Hollywood is looking towards virtual reality as another avenue for the entertainment dollar. And IMAX wants in on the ground floor, announcing last year that they would be opening six IMAX VR Centres in 2017. On Tuesday morning, I visited the first IMAX VR Centre located in Los Angeles, hoping to get a glimpse of the future of immersive entertainment.

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Planet of the Apps Trailer

Apple is following Netflix and Amazon’s lead and is getting into original programming. The first two shows from the computer company will premiere later this year, which includes a series called Planet of the Apps, which looks to be Shark Tank for the iPhone app world. As a big Shark Tank fanatic and Apple fanboy, this seems right down my alley. See the first Planet of the Apps trailer embedded after the jump now.

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apple watch

It has been rumored, that the next Apple iPhone will introduce a new feature called Movie Theater Mode which hopes to make phone use less of a distraction in movie cinemas. I’m actually hopeful about this new mode as I just don’t believe we can change people’s behaviors and the bright screens are what distracts me, but it seems like a lot of people disagree.

And this week we have learned that the next update for the Apple Watch operating system will introduce a movie theater mode. Learn the details about the new Apple Watch movie theater mode, after the jump.
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blocking phones in the movie theaters

A new leak seems to suggest that the next update to iPhone’s iOS operating system may introduce a new movie theater mode which should make use of the iPhone less distracting in the cinema environment. Hit the jump for more details on the iPhone theater mode.

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Apple TV
As much as the movie theaters hate the idea, it is only a matter of time before the exclusive theatrical window for major releases shrinks from months to weeks. This past year, Napster founder Sean Parker made waves by announcing a service called The Screening Room which would offer major theatrical releases on demand at home the same day they hit the big screen but at a big cost ($150 for access to a set-top box, and $50 per rental viewing). Exhibitors were not happy about the idea, and filmmakers were split over the prospect.

A new report claims that Apple is trying to convince Hollywood movie studios to give them early access to theatrical films, which would be offered for a higher price to iTunes and AppleTV customers. Would you be willing to pay $50 to watch the latest Pixar movie on the third weekend of release on your Apple TV? Learn the details after the jump.

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colin trevorrow directing Star Wars Episode 9

Collin Trevorrow‘s Star Wars: Episode 9 will be shot with 65mm film cameras, a move away from the 35mm film format that JJ Abrams and Rian Johnson used on the previous two installments. The result will probably be a higher resolution image that shows more detail, making it more suitable for projection on larger screens like IMAX (which has its own format).

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Blade Runner 2049 vr experiences

Earlier this morning, it was revealed that the Blader Runner 2 title would be Blade Runner 2049. And to follow up that news, Alcon Entertainment has announced that have formed a new division of the company titled Alcon Interactive and are partnering with Oculus to distribute virtual reality experiences based on Blade Runner 2049.
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michael bay's baybuster

We’ve previously shown you The Bayhem, a custom RED camera that was created for director Michael Bay. Today we want to introduce you to the Baybuster, a custom car rig created for the filmmaker that allows him to get crazy car flips. If Michael Bay had his own tricked out Mad Max-style Batmobile, the Baybuster would be it. Hit the jump to watch some videos showing the Baybuster in action.
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Alejandro G. Inarritu VR movie

Academy Award-winning director Alejandro G. Iñárritu (The Revenant, Birdman, Babel) has announced that he is partnering with Legendary Entertainment and Fondazione Prada to create a virtual reality film. Hit the jump for the details on the Alejandro G. Inarritu VR movie.

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Imax tv

While filmmaking legend Steven Spielberg may think that virtual reality technology could be dangerous to filmmaking and storytelling, other directors and movie studios are jumping on board. Earlier this summer, IMAX revealed plans to create IMAX VR theaters. Now IMAX Entertainment head Greg Foster is revealing new details about what they believe might be the next step in immersive storytelling.

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