It’s hard to overstate the impact of The Blair Witch Project. These days, movies like it are a dime a dozen. Online viral marketing? Pretty passé. But fifteen years ago, a found footage movie marketed primarily through the Internet was not only radical, it was revolutionary. On a budget of just $25,000, the film grossed $250 million worldwide, making it the most profitable film in the history of cinema.
For those of us who were lucky enough to be a part of it, the impact of Daniel Myrick and Eduardo Sánchez‘s film is a door into our own pasts. For those who may not have been there — who didn’t experience lining up for screenings and the confusion over what was real and what wasn’t — the Academy of Motion Picture Arts and Sciences has created a short little documentary about how The Blair Witch Project changed movies forever.
Below, watch a video about The Blair Witch Project history and read a first hand account of what it was like on the ground floor. Read More »
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Back and forth we go with Iron Man 4. Robert Downey Jr. isn’t doing it, then he’s maybe doing it, then he’ll do it if Mel Gibson directs, then joked he’ll do it if Howard Stern directs. Honestly, there’s so much out there about the film, no one knows for sure what’s happening.
That was, until, Downey Jr. hit the couch on Ellen. When asked about Iron Man 4, Downey told the host that “Yes,” Iron Man 4 is happening.
Below, you can watch that video as well as read a ton of highlights from his recent AMA including teases that he’d love to cameo on Marvel’s Agents of S.H.I.E.L.D, updates on the development of Sherlock Holmes 3 and a Perry Mason film, possibly playing Doctor Who, the shift in marketing for The Judge, the likelihood of a Weird Science sequel, a few cryptic Avengers: Age of Ultron teases and the controversy of his Tropic Thunder character. Read the Robert Downey Jr AMA highlights below.
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Movie studios are always looking for new ways to market movies. These days, a trailer and poster simply aren’t enough. You do documentaries. You do viral experiences. Maybe you do mobile games. And one of the newest tools studios have is Oculus Rift.
At San Diego Comic-Con this year, the immersive, 360 virtual reality simulator was used to promote multiple films, such as Pacific Rim and X-Men Days of Future Past. Now, they’re teaming up with Paramount to offer a unique experience tied to Christopher Nolan‘s Interstellar. It’s coming to theaters next week. Read More »
Fox is continuing the X-Men franchise with X-Men: Apocalypse, for which Bryan Singer will return to direct. That film isn’t set for release until May 2016, but the blu-ray release of this year’s X-Men: Days of Future Past provides Fox with a prime opportunity to launch viral promotions that expands the world seen in the X-Men films, and possibly begins to link them together. Check out a four-minute Days of Future Past viral video below, and get links to a couple websites that represent organizations claiming to work for the benefit of mutantkind. Read More »
You’re watching your favorite television show and an annoying hashtag pops up in the right hand corner. As they go to commercial, a promo reminds you to use a certain hashtag when discussing the episode on the microblogging service. How many times does this happen to you? Its a daily annoyance during my television viewing, which most of the time is time shifted making hashtags for live social discussion rather pointless. Well it turns out a new study has concluded that these annoying pushes for social media engagement and buzz might be a complete waste and ineffective. The study finds that “strategies heavily focused on this would be a big waste as it’s irrelevant to over 80 percent of TV viewers.” Find out more about the tv twitter hashtags study results, after the jump.
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Since last year’s D23 Expo, director Brad Bird has been very quiet about his sci-fi Disney fantasy, Tomorrowland. The film stars George Clooney, was co-written by Damon Lindelof, and has been as secretive about its production as that other Disney sci-fi movie. Those flood gates are ready to open though as Tomorrowland will have presentations in the coming months at New York Comic-Con and Destination D.
But that’s not all. Leading up to Tomorrowland‘s May 2015 release date, a prequel book called Before Tomorrowland is in the works and one website believes they’ve found an early look at it. What do the images show? An epic meeting of the minds that could explain the alternate dimensions in Tomorrowland, as well as a tie into Walt Disney. Check out your possible first look at the Tomorrowland movie history below. Read More »
Filmmakers who’ve dreamed of working on the kind of frightening sets Guillermo del Toro is known for will now have their chance. Del Toro is judging a new contest, presented by Legendary Pictures and YouTube, that’ll allow filmmakers to visit specially created horror sets at YouTube locations in New York, Los Angeles, London and Tokyo. The results will then be uploaded to YouTube and a select few will get consultations with Del Toro. One lucky winner will even get a development deal. It’s a pretty fantastic opportunity for horror filmmakers and it takes place between September 22 and October 28, 2014.
Below, read the full details of the Guillermo del Toro YouTube contest, see examples of the sets and watch del Toro describe the whole thing. Read More »
Just having gotten home from San Diego, I’m not sure which film excited me the most at 2014 San Diego Comic Con International. Mad Max: Fury Road was definitely the biggest surprise in terms of footage. Avengers: Age of Ultron and Batman v Superman: Dawn of Justice owned the majority of my conversations. While the Marvel footage was as expected, it was great. The Batman v Superman footage showed us a big screen Batman that we’ve never seen before and the Wonder Woman first look photo had everyone talked, in the hall and online. So which movies had the online community talking the most? General Sentiment, a social media analysis firm, has sent me their findings. See a list of the highest 2014 Comic Con buzz after the jump.
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Sony Pictures has opened up shop across from the San Diego Convention Center at the Had Rock Hotel. Inside is the Pixels arcade, a small retro arcade that will be open for the remainder of the 2014 San Diego Comic Con International. The mini arcade will feature retro video game tournaments with next generation video game prizes (Playstation 4, or course). But more importantly, the arcade offers us some insight into the world of Pixels, the high-concept sci-fi action comedy coming from director Chris Columbus. Hit the jump to see some photos and video from the arcade, see the heroes Ghostbusters-like car, learn about a arcade game that we found inside and a strange encounter with Peter Dinklage‘s Billy Mitchell-looking felon character.
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