Stardate December 10, 2012. A group of journalists are invited to Bad Robot in Santa Monica, CA to learn a little bit more about J.J. Abrams‘ Star Trek Into Darkness. At this time everyone was still unclear who, exactly, Benedict Cumberbatch was playing in the film. Rumors about his character were relentless. To cut the question off at the pass, Abrams himself led everyone into a screening room to show some footage. He explained this was footage no one would see again for several months, we shouldn’t tell anyone we saw it, but it would clear some things up.
With Star Trek Into Darkness now in theaters, it’s time to talk about that footage because what we saw and what’s now playing are very, very different. This change exemplifies not only the lengths Abrams went to preserve the theatrical film experience, but it opens up the discussion for exactly why secrecy was so important. Read More »
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Late last week, before Marvel’s Agents of S.H.I.E.L.D. was officially picked up by ABC, a viral video was discovered. That video showed what looked to be footage from The Incredible Hulk, either of Hulk or Abomination, and was posted by something called Rising Tide. The group has now launched its own website and it’s a full-on viral marketing campaign for the Marvel television series, complete with other videos from Marvel films. Read More »
This past weekend marked the ten year anniversary of production on Shaun of the Dead. The film not only launched the film career of its writer/director Edgar Wright (who’s making a Marvel movie for crying out loud!), but its two stars as well. Simon Pegg and Nick Frost, previously best known for a little show called Spaced, have since become household faces and names thanks to turns in movies like Star Trek, Mission: Impossible, Attack the Block and Snow White and the Huntsman.
The trio also have their latest collaboration coming soon. The World’s End puts a period on not only Shaun, but Hot Fuzz as well. So it seems like a good time to look back with fondness on the birth of this whole thing.
To do so, Edgar Wright has begun to post behind the scenes photos – some of which have never been seen before – from the production of Shaun of the Dead. Every day for the next month of so (Monday marks day three already), Wright will explain what was happening on the set of Shaun on this day, exactly 10 years ago, complete with a shot list. Read More »
Well here’s a new twist on social marketing that hasn’t been used yet, and one that just might work.
We all know that This Is The End is chock full of huge comedy (and movie) stars: James Franco, Jonah Hill, Seth Rogen, Jay Baruchel, Danny McBride and Craig Robinson just to name a few. Its blend of R-rated humor and apocalyptic action and self-reflexivity make it a film aimed squarely at a very specific audience. The kind of people who spend all of their time on social media. And to help get the film’s Facebook likes up, Franco, Rogen, Baruchel and McBride have promised to do increasingly gross things to each other as more people Like the movie.
Watch a video tease, read the first three tiers and get a link to the Facebook below. Read More »
The month of May may be filled with superheroes, furious action, spaceships and hangovers, but one film aims to fool all the rest. That’s the star-studded heist film Now You See Me, starring Jesse Eisenberg, Woody Harrelson, Isla Fisher, Dave Franco ,Mark Ruffalo, Mélanie Laurent, Michael Caine and Morgan Freeman.
Directed by Louis Leterrier, the May 31 release follows a group of magicians who perform incredible heists. An inventive piece of viral marketing tied to the film has just kicked off called the Diamond Heist Challenge. The task is simple. Scour the Internet looking for the thirteen diamonds in a deck of cards, each unlocking a very special and exclusive clip from the movie.
And guess what? You’ve already got one as /Film is proud to debut a brand new image from the film that so happens to be the Five of Diamonds part of the challenge. Check it out below. Read More »
General Zod isn’t the only one who can take to the airwaves to threaten the hero of a summer blockbuster. John Harrison is joining the club too. The villain of Star Trek Into Darkness, played by Benedict Cumberbatch, stars in a brand new clip where he calls out James Kirk (Chris Pine) for his cocky personality. He says he’s going to help push Kirk to the edge, making sure he goes ahead and kills the entire crew of the Enterprise.
Take that plot hint, wrap it in a good, chilling Benedict Cumberbatch monologue, and you’ve got the clip below. Read More »
This is the week Man of Steel takes off like a speeding bullet. There’s a new trailer expected, we already saw some new images, and a viral campaign has kicked off too. General Zod (Michael Shannon) taunts Kal-El (Henry Cavill) in a new, static filled video, filled with the kind of sadistic intensity reminscent of The Joker’s videos in The Dark Knight. Check it out below. Read More »
Forever and a day has seemingly passed since fans were given their first glimpse at Neill Blomkamp‘s sophomore sci-fi film, Elysium, which stars Matt Damon, Jodie Foster and Sharlto Copley in a story about a man (Damon) trying to reach Elysium, an orbital community of the rich and powerful, in order to save his life. That glimpse was at Comic-Con 2012. Soon after that, Sony Pictures bumped the film to August 2013. In the meantime, we’ve seen a few photos here and there but only the lucky few in Hall H at Comic-Con have seen actual footage from the film.
That seems like it’s going to change in the next few days as Sony has kicked off a new viral site for the film. On the site, four locations are revealed (including New York and Los Angeles) to be having “Live Demonstrations” of Elysium “By Appointment Only” with links to a GoFobo page. Sounds like a footage screening to me. Get the links and explore the viral site below. Read More »
