Back before X-Men: Apocalypse hit theaters, 20th Century Fox delivered a retro commercial for Xavier’s School for the Gifted, looking like it was ripped straight off a VHS tape. The video featured Jubilee, and she probably got just as much screen time there as she did in the final movie despite being all over the marketing materials leading up to the movie. Now Xavier’s School for the Gifted gets one more retro push with another viral video arriving just in time to promote the arrival of X-Men: Apocalypse on home video.
Watch the X-Men Apocalypse campus tour video after the jump. Read More »
Posted on Friday, September 2nd, 2016 by Jacob Hall
17 years later, The Blair Witch Project isn’t just one of the most influential horror movies of all time – it’s a great film, a “found footage” movie that actually feels like an actual lost document. Unlike its often too stylized successors, it’s easy to understand why the original could actually inspire many viewers at the time to wonder if what they were watching was actually real. It’s as vague and incomprehensible as a really unfinished movie cobbled together out of footage shot by a couple of dead kids…which only makes it all the more frightening.
The new film in the series, simply titled Blair Witch, was never go inspire the mania that surrounded the first movie. However, keeping the identity of the film a secret until just two months before its release is the kind of impressive hucksterism that the horror genre needs. Speaking of impressive hucksterism, it looks like the Blair Witch viral marketing has begun in earnest, starting with a creepy YouTube video.
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We’ve still got months until Fantastic Beasts and Where to Find Them expands the wizarding world of Harry Potter on the big screen. The spin-off that Warner Bros. hopes will be the start of a new franchise follows Eddie Redmayne as Newt Scamander, an expert on magical creatures who finds himself in New York City. The film will give us our first look at what the world of magic is like in North America, and that includes an American school for learning witchcraft and wizardry.
A new Fantastic Beasts featurette shines a light on Ilvermorny School of Witchcraft and Wizardry, located on the highest peak of Mount Greylock in Massachusetts. The video uses some stylish animation to tell a very brief story of how the school was founded, which includes a young Irish girl named Isolt Sayre and her aunt Gormlaith Gaunt. (That last name might ring a bell for Harry Potter fans.) Watch the video after the jump. Read More »
We’re still about a month and a half away from seeing what happens when the aliens who attacked us 20 years ago in Independence Day regroup and come back to finish the job. As we’ve seen in viral news reports and the trailers for Independence Day: Resurgence released this year, we’ve already rebuilt, and we’ve even utilized alien technology to advance our weapons and society, including a global initiative that founded Earth Space Defense, which includes a military base on the moon.
Now another viral video has surfaced in the form of a recruitment video for Earth Space Defense with William Fichtner asking you to be all you can be…in space. We also get to hear part of a speech that President Lanford (Sela Ward) gives in the movie In addition, you can actually go enlist in ESD and play a few mini games to unlock some new footage from the film. Some of them even provide hints as to what story details we may find in the sequel. Watch the Independence Day Resurgence viral video after the jump. Read More »
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This summer marks 20 years since Independence Day hit theaters, making a blockbuster star out of Will Smith and delivering one of the most fun, exciting alien invasion movies of the decade, possibly ever. So obviously it’s the perfect time for the sequel, Independence Day: Resurgence to arrive. But since 20 years has passed in the narrative timeline since the events of original film, there are a lot of gaps that need to be filled in.
We already know that by the time the sequel has begun, the world has established Earth Space Defense, a new program designed to use alien technology left behind to advance our own civilization and prepare a better defense in case they ever come back. Now a new Independence Day Resurgence viral video has a faux news broadcast that details what has happened since we defeated the aliens in what has been called the War of 1996. The video celebrates the heroes of the war, discusses the founding of ESD and more.
Watch the viral news broadcast after the jump. Read More »
The trailer for Keanu was already entertaining on its own. Not only does the presence of Keegan-Michael Key and Jordan Peele make it a must-see comedy, but the title character is one of the cutest kittens that the big screen has ever seen. In fact, one of the biggest problems that Keanu may end up having is that we just don’t get enough of the little feline in the film’s running time.
Perhaps in an effort to make up for the fact that there’s only so much of the little cat in Keanu, Warner Bros. Pictures has released a trailer parody that replaces Key, Peele and the other actors with cats. There’s more gangsta cats and even a pole-dancing cat. Don’t worry, you can watch all this cuteness out in the open because the Keanu kitten trailer is completely safe for work. Read More »
As you probably know by now, the catalyst for Captain America: Civil War is the introduction of the Sokovia Accords, which demand that The Avengers have some kind of government oversight by the United Nations after their heroic actions have resulted in dozens of deaths around the world.
Now a viral video has arrived in the form of a news broadcast featuring Christine Everhart. If that name sounds familiar, that’s because the character first appeared in Iron Man as a reporter trying to interview Tony Stark in Las Vegas. Leslie Bibb (Talladega Nights) played the character who also ended up in bed with the billionaire, playboy and philanthropist only to later have an awkward encounter with him in Iron Man 2.
Watch the Captain America Civil War viral video after the jump. Read More »
The origin story of En Sabah Nur, otherwise known as Apocalypse, was teased after the end credits of X-Men: Days of Future Past. Although that film took place in ’70s and a dystopian future (with a brief stopover in the present day), the post-credits stinger took us back thousands of years to ancient Egypt, where a mysterious figure was using his telekinetic powers to singlehandedly construct the pyramids. It was a head-scratcher for the normal folks in the audience, but for comic book aficionados, it was a very clear promise of where things were going in the sequel.
The latest trailer for X-Men: Apocalypse featured scenes of Oscar Isaac in an Egyptian temple of some kind, so the new film will clearly touch on the title villain’s origin story. However, 2oth Century Fox is getting the ball rolling early on this particular plot thread with a new viral video that dips its toe into the early history of the first mutant.
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This morning brought the first trailer for Paul Feig‘s reboot of Ghostbusters, and as someone who is a huge fan of the original franchise, I don’t think it looks half bad. Sure, the humor is over the top, but I’m fine with this having a different comedic tone. But I think the ghosts look cool, the action looks entertaining, and I love the new Ghostbusters gear.
Speaking of which, a viral website has just revealed a featurette that dives into the science and making of the new proton packs. And if you think they just slapped these packs together to look cool, think again. Because the guy who made these proton packs is a resident particle physicist at MIT, and he really took the time to think about the science of how the proton packs would work. It’s extremely nerdy. Read More »
Posted on Tuesday, February 23rd, 2016 by Jacob Hall
I have mixed feelings on viral marketing in general, mainly because I went in real deep with the Cloverfield online campaign back in 2007 and 2008, only to realize that all of those faux websites and fake news stories ultimately had little to do with the final film. And yet, I cannot deny that Bad Robot (and whoever they hire to help with the heavy lifting) does this kind of stuff better than anyone else. The viral marketing for 10 Cloverfield Lane has been ambitious and weird, providing all kinds of backstory for John Goodman‘s mysterious survivalist and hinting at what has trapped him and two strangers in an underground bunker. If you like to fall down rabbit holes, this is a rabbit hole worth tumbling into.
And it probably won’t get better than this – a text-based video game has been discovered within the depths of the viral campaign’s main hub website and it tasks you with surviving inside a bunker when the world above ground comes to an end.
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