zack snyder short film snow steam iron

Zack Snyder’s short film Snow Steam Iron is now available to stream on the social network Vero. The arrival of the short comes at dark moment in the filmmaker’s career and this could provide some interesting insight into what the director of Batman v Superman, Watchmen, and 300 is doing now that he’s stepped away from superhero movies for the time being. After all, sometimes an artist needs to get back to the basics and clear his head.

Of course, you have to download an app to watch it, but we’ll get to that in a moment.

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mother viral

We’re only a few weeks away from the release of Darren Aronofsky‘s mother!, and in the wake of the film’s enigmatic trailers, Paramount is slowly unspooling information about the horror thriller that stars Jennifer Lawrence and Javier Bardem.

A new batch of viral marketing has divulged a major revelation about Lawrence’s character that the posters and trailers have kept secret until now. Take a look at the movie’s newest poster (complete with a hidden message printed on it!), check out some new TV spots, and uncover one of the film’s big secrets below. Warning: a potential spoiler lies ahead.
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Ingrid Goes West

Characters talking on the phone or looking at a phone can be pretty boring in a movie. That’s not the case with Matt Spicer’s Ingrid Goes West, in which his deeply lonely protagonist, Ingrid Thorburn (Aubrey Plaza), spends a lot of her time and life on her iPhone. It’s a great character who elicits empathy, laughs, shock, and some cringes.

Ingrid grows obsessed with an Insta-celeb, Taylor (Elizabeth Olsen), who she goes a long way to befriend. Some of the character’s Instagram hashtag-heavy posts in the movie were shared during production on the social media app.

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Johnny Depp Disneyland Pirates Jack Sparrow

In 2006, when Disney parks began adding characters from the Pirates of the Caribbean films into the theme park attraction that inspired the successful film series, fans were impressed with the level of realism the Imagineers achieved. But even the coolest animatronics pale in comparison to the real thing, and attendees at Disneyland in Anaheim, California yesterday were surprised to discover actual Pirates star Johnny Depp incorporated into the ride in full Captain Jack Sparrow costume. Watch the Johnny Depp Disneyland videos below.
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Alien Covenant Android Video

In addition to the terrifying Xenomorphs that kill off countless characters across the franchise, the Alien films are also known for introducing advanced android characters that can be nearly indistinguishable from humans. Alien: Covenant is no different as we’ll be meeting Walter, the next generation of the android David from Prometheus.

To introduce audiences to the new advanced android, 20th Century Fox has released a viral ad for Walter (played by Michael Fassbender) in the style of an advertisement that you might see for the latest Apple product, complete with some familiar fonts. Ridley Scott‘s son Luke Scott (Morgan) directed the ad, and it’s honest kind-of haunting.
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X-Men Apocalypse Campus Tour Video

Back before X-Men: Apocalypse hit theaters, 20th Century Fox delivered a retro commercial for Xavier’s School for the Gifted, looking like it was ripped straight off a VHS tape. The video featured Jubilee, and she probably got just as much screen time there as she did in the final movie despite being all over the marketing materials leading up to the movie. Now Xavier’s School for the Gifted gets one more retro push with another viral video arriving just in time to promote the arrival of X-Men: Apocalypse on home video.

Watch the X-Men Apocalypse campus tour video after the jump. Read More »

blair witch viral marketing

17 years later, The Blair Witch Project isn’t just one of the most influential horror movies of all time – it’s a great film, a “found footage” movie that actually feels like an actual lost document. Unlike its often too stylized successors, it’s easy to understand why the original could actually inspire many viewers at the time to wonder if what they were watching was actually real. It’s as vague and incomprehensible as a really unfinished movie cobbled together out of footage shot by a couple of dead kids…which only makes it all the more frightening.

The new film in the series, simply titled Blair Witch, was never go inspire the mania that surrounded the first movie. However, keeping the identity of the film a secret until just two months before its release is the kind of impressive hucksterism that the horror genre needs. Speaking of impressive hucksterism, it looks like the Blair Witch viral marketing has begun in earnest, starting with a creepy YouTube video.

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Fantastic Beasts Featurette

We’ve still got months until Fantastic Beasts and Where to Find Them expands the wizarding world of Harry Potter on the big screen. The spin-off that Warner Bros. hopes will be the start of a new franchise follows Eddie Redmayne as Newt Scamander, an expert on magical creatures who finds himself in New York City. The film will give us our first look at what the world of magic is like in North America, and that includes an American school for learning witchcraft and wizardry.

A new Fantastic Beasts featurette shines a light on Ilvermorny School of Witchcraft and Wizardry, located on the highest peak of Mount Greylock in Massachusetts. The video uses some stylish animation to tell a very brief story of how the school was founded, which includes a young Irish girl named Isolt Sayre and her aunt Gormlaith Gaunt. (That last name might ring a bell for Harry Potter fans.) Watch the video after the jump.  Read More »

Independence Day Resurgence Viral Video

We’re still about a month and a half away from seeing what happens when the aliens who attacked us 20 years ago in Independence Day regroup and come back to finish the job. As we’ve seen in viral news reports and the trailers for Independence Day: Resurgence released this year, we’ve already rebuilt, and we’ve even utilized alien technology to advance our weapons and society, including a global initiative that founded Earth Space Defense, which includes a military base on the moon.

Now another viral video has surfaced in the form of a recruitment video for Earth Space Defense with William Fichtner asking you to be all you can be…in space. We also get to hear part of a speech that President Lanford (Sela Ward) gives in the movie In addition, you can actually go enlist in ESD and play a few mini games to unlock some new footage from the film. Some of them even provide hints as to what story details we may find in the sequel. Watch the Independence Day Resurgence viral video after the jump. Read More »

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Independence Day Resurgence Viral Video

This summer marks 20 years since Independence Day hit theaters, making a blockbuster star out of Will Smith and delivering one of the most fun, exciting alien invasion movies of the decade, possibly ever. So obviously it’s the perfect time for the sequel, Independence Day: Resurgence to arrive. But since 20 years has passed in the narrative timeline since the events of original film, there are a lot of gaps that need to be filled in.

We already know that by the time the sequel has begun, the world has established Earth Space Defense, a new program designed to use alien technology left behind to advance our own civilization and prepare a better defense in case they ever come back. Now a new Independence Day Resurgence viral video has a faux news broadcast that details what has happened since we defeated the aliens in what has been called the War of 1996. The video celebrates the heroes of the war, discusses the founding of ESD and more.

Watch the viral news broadcast after the jump. Read More »