This summer marks 20 years since Independence Day hit theaters, making a blockbuster star out of Will Smith and delivering one of the most fun, exciting alien invasion movies of the decade, possibly ever. So obviously it’s the perfect time for the sequel, Independence Day: Resurgence to arrive. But since 20 years has passed in the narrative timeline since the events of original film, there are a lot of gaps that need to be filled in.
We already know that by the time the sequel has begun, the world has established Earth Space Defense, a new program designed to use alien technology left behind to advance our own civilization and prepare a better defense in case they ever come back. Now a new Independence Day Resurgence viral video has a faux news broadcast that details what has happened since we defeated the aliens in what has been called the War of 1996. The video celebrates the heroes of the war, discusses the founding of ESD and more.
Watch the viral news broadcast after the jump. Read More »
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The trailer for Keanu was already entertaining on its own. Not only does the presence of Keegan-Michael Key and Jordan Peele make it a must-see comedy, but the title character is one of the cutest kittens that the big screen has ever seen. In fact, one of the biggest problems that Keanu may end up having is that we just don’t get enough of the little feline in the film’s running time.
Perhaps in an effort to make up for the fact that there’s only so much of the little cat in Keanu, Warner Bros. Pictures has released a trailer parody that replaces Key, Peele and the other actors with cats. There’s more gangsta cats and even a pole-dancing cat. Don’t worry, you can watch all this cuteness out in the open because the Keanu kitten trailer is completely safe for work. Read More »
As you probably know by now, the catalyst for Captain America: Civil War is the introduction of the Sokovia Accords, which demand that The Avengers have some kind of government oversight by the United Nations after their heroic actions have resulted in dozens of deaths around the world.
Now a viral video has arrived in the form of a news broadcast featuring Christine Everhart. If that name sounds familiar, that’s because the character first appeared in Iron Man as a reporter trying to interview Tony Stark in Las Vegas. Leslie Bibb (Talladega Nights) played the character who also ended up in bed with the billionaire, playboy and philanthropist only to later have an awkward encounter with him in Iron Man 2.
Watch the Captain America Civil War viral video after the jump. Read More »
The origin story of En Sabah Nur, otherwise known as Apocalypse, was teased after the end credits of X-Men: Days of Future Past. Although that film took place in ’70s and a dystopian future (with a brief stopover in the present day), the post-credits stinger took us back thousands of years to ancient Egypt, where a mysterious figure was using his telekinetic powers to singlehandedly construct the pyramids. It was a head-scratcher for the normal folks in the audience, but for comic book aficionados, it was a very clear promise of where things were going in the sequel.
The latest trailer for X-Men: Apocalypse featured scenes of Oscar Isaac in an Egyptian temple of some kind, so the new film will clearly touch on the title villain’s origin story. However, 2oth Century Fox is getting the ball rolling early on this particular plot thread with a new viral video that dips its toe into the early history of the first mutant.
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This morning brought the first trailer for Paul Feig‘s reboot of Ghostbusters, and as someone who is a huge fan of the original franchise, I don’t think it looks half bad. Sure, the humor is over the top, but I’m fine with this having a different comedic tone. But I think the ghosts look cool, the action looks entertaining, and I love the new Ghostbusters gear.
Speaking of which, a viral website has just revealed a featurette that dives into the science and making of the new proton packs. And if you think they just slapped these packs together to look cool, think again. Because the guy who made these proton packs is a resident particle physicist at MIT, and he really took the time to think about the science of how the proton packs would work. It’s extremely nerdy. Read More »
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Posted on Tuesday, February 23rd, 2016 by Jacob Hall
I have mixed feelings on viral marketing in general, mainly because I went in real deep with the Cloverfield online campaign back in 2007 and 2008, only to realize that all of those faux websites and fake news stories ultimately had little to do with the final film. And yet, I cannot deny that Bad Robot (and whoever they hire to help with the heavy lifting) does this kind of stuff better than anyone else. The viral marketing for 10 Cloverfield Lane has been ambitious and weird, providing all kinds of backstory for John Goodman‘s mysterious survivalist and hinting at what has trapped him and two strangers in an underground bunker. If you like to fall down rabbit holes, this is a rabbit hole worth tumbling into.
And it probably won’t get better than this – a text-based video game has been discovered within the depths of the viral campaign’s main hub website and it tasks you with surviving inside a bunker when the world above ground comes to an end.
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I’m trying to stay in the dark when it comes to 10 Cloverfield Lane. The teaser showed us pretty much everything we needed to know, but apparently the trailer that premiered the other day on The Walking Dead revealed more information about Dan Trachtenberg‘s feature debut. With the film opening in theaters next month, we’ll soon see more from 10 Cloverfield Lane.
For the past few weeks there’s been plenty of viral marketing for the project, and now we have more of it to unpack, including different trailers and coordinates to a location — which someone actually went to and took a video of his discovery.
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Posted on Wednesday, February 17th, 2016 by Jacob Hall
A new trailer for director Dan Trachtenberg‘s 10 Cloverfield Lane arrived a few days ago and many moviegoers saw it when they turned out in record-breaking numbers to see Deadpool. And if you watched this trailer in theaters and thought something was up, you were right. It turns out that this latest preview contains a subliminal image, something you can only really take in by going through the footage frame-by-frame. And since this is the internet and the internet has never met a mystery it didn’t want to solve, the evidence is now available for all to examine.
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A viral campaign for 10 Cloverfield Lane has begun, and it seems to connect directly with the augmented reality game (ARG) for Matt Reeves‘ original Cloverfield. Earlier this month we explained how Tagruato (the Japanese drilling company that produced Slusho that was likely responsible for unleashing the Cloverfield monster on New York City) had new activity on the interwebs. Well, now the official company website has posted an update that directly connects the backstory for 10 Cloverfield Lane to the original Cloverfield. While I’m pretty sure that this backstory isn’t explicitly explored in the movie, I’ll let you choose if you want to learn more.
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