Kingsman upgrade

The British generally don’t care for what we Americans call football, but that doesn’t mean they won’t take advantage of our addiction to the game. The James Bond homage Kingsman: The Secret Service is getting in on the Super Bowl excitement with a new spot, which you can watch after the jump.  Read More »

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Tomorrowland Super Bowl tease

Earlier today, you read about all the films that are going to have Super Bowl commercials. One of the semi-surprises on the list was Brad Bird‘s Tomorrowland. Well, Disney has released a brief tease of the spot, basically one sixth of it, with one new shot. It’s not much, but it’s a little morsel before the bigger meal on Sunday. Watch the Tomorrowland Super Bowl tease below. Read More »

Chris Pratt in Jurassic World

The Super Bowl is Sunday and while the Seahawks and Patriots will battling on the field, the movie studios will be battling in the breaks. Several big summer movies are confirmed to have commercials with a few others still rumored. Among the obvious ones, Jurassic World and Terminator Genisys. What other movie Super Bowl commericals will you see? Find out below. Read More »

Hot Tub Time Machine 2

Forget all those cute little indies from Sundance — let’s dive into some big blockbuster sequels. After the jump:

  • Get details on Arnold‘s big fight scene in Terminator: Genisys
  • Resident Evil: The Final Chapter will shoot this summer
  • Colin Firth “might be ready” for Bridget Jones 3
  • Now You See Me 2 picks up Henry Lloyd-Hughes
  • Christine Taylor‘s Matilda will return for Zoolander 2
  • Chris Pine likes Simon Pegg as the Star Trek 3 screenwriter
  • Watch the trailer for The Man with the Iron Fists 2
  • The Divergent sequel Insurgent gets one more poster
  • A Hot Tub Time Machine 2 TV spot warns against deflated balls
  • Ted 2 gets a poster and a certain Patriots quarterback

Read More »

1-24-14

Apple Computer can lay claim to having bankrolled one of the most famous Super Bowl spots in history. The ‘1984’ ad that launched the original Macintosh is the sort of thing Adweek refers to with phrases like “as good as it gets.” This past weekend marked the 30th anniversary of the spot’s debut, so naturally Apple was expected to follow up with… something.

(Or, this weekend’s Super Bowl was close enough to the 30th anniversary, as ‘1984’ actually premiered in at least one marked in December ’83, and went wide in January ’84 during the Super Bowl.)

But Apple did not buy Super Bowl air time, because who needs such a thing when you’re Apple? The company instead dropped a long spot online. ‘1.24.14’ captures images during a 36-hour span in geographic regions starting in Melbourne, Australia and moving west through more than a dozen other locations to Seattle, all the while showing the neat stuff people do with Apple products. The spot is directed by Jake Scott, son of Ridley (who directed ‘1984’), and created by a team of fifteen crews placed around the globe and synced to Scott’s command center via data cables and FaceTime calls.

Below, watch a behind the scenes video that shows how you can create a great commercial with iPhones and an effective lack of a budget ceiling.

Read More »

First Look: ’24: Live Another Day’

24 Live Another Day

Jack Bauer is back! Kiefer Sutherland returns to his most famous role this Spring with 24: Live Another Day. The 12 episode return of the 24 series starts May 5. During the Super Bowl, audiences got their first look at what’s in store for everyone’s favorite counter-terrorism agent as he works on a case in London. Check out a bunch of different videos below. Read More »

Cool Posts From Around the Web:

TRANSFORMERS: AGE OF EXTINCTION

Here’s the first footage from Michael Bay‘s fourth Transformers movie. This one, subtitled Age of Extinction, features a new lead cast, and quite a few new robots. Much of what’s in this trailer — like Grimlock, above — has been the subject of rumor and speculation, but with this first trailer they’re starting to open up the mystery box. Read More »

Amazing Spider-Man 2 Int Poster header

Peter Parker has his hands full in two new Super Bowl videos for Marc Webb‘s The Amazing Spider-Man 2, which you can watch online. These have our best look yet at what’s in store on May 2 and they extend the spot released earlier this week. Read More »

need-for-speed-10

The “pulse” TV spot for Need for Speed that aired during the Super Bowl is all about adrenaline and action — it’s cars moving fast, and tight shots on the intense expressions of the people within. And it’s pretty effective! Check out that short spot, below; we’ve also got an extended trailer, with an introduction from Aaron PaulRead More »