This weekend brings Super Bowl 50, and just as with every Super Bowl before it, advertisers will be pulling out all the stops to spend big bucks on commercials that millions will see. Even though there will be more than just hardcore sports fans watching, advertisers still know their audience. That’s why a new tease for the inspiring sports drama Eddie the Eagle, starring Kingsman: The Secret Service breakout actor Taron Egerton and Hugh Jackman, uses respected football players who caught an advance screening of the movie to help hype it up to the masses. Read More »
Posted on Thursday, February 4th, 2016 by Angie Han
The Super Bowl has to be the only television broadcast of the year where the ads are almost as eagerly hyped as the event itself. Even those who don’t know a touchdown from a tackle often tune in for the commercials, and with good reason: companies spend millions just staking out ad space during the game, and millions more to produce some of the slickest, funniest, weirdest, and generally most attention-grabby spots you’ll see all year.
That includes the major movie studios, which annually seize the event to pitch their biggest pictures to millions and millions of viewers. So which movie Super Bowl commercials can we expect to see this Sunday? Find out after the jump.
UPDATE: Since we first published this story, both Captain America: Civil War and Eddie the Eagle have teased Super Bowl spots. Read More »
Between the drama of the game itself, the cool movie spots, and a bevy of controversial and/or sad commercials, there was plenty to talk about during the Super Bowl. One of the most surprising moments, however, happened when Bryan Cranston reprised his multiple award-winning role as teacher-turned-meth dealer Walter White from Breaking Bad. He did so for an Esurance commercial that’s got that creepy Breaking Bad vibe, but also lots of humor and inside jokes. Watch the Bryan Cranston Breaking Bad Super Bowl commercial, in both the regular and extended lengths, below. Read More »
Posted on Sunday, February 1st, 2015 by Angie Han
The kind of games Christian Grey and Anastasia Steele like to play aren’t really the kind of games you can see on national television. But they can be advertised during a game that is. Focus Features has just released the Fifty Shades of Grey Super Bowl spot, and you can check it out after the jump. Read More »
2015 brings the return of the hit superhero show, Heroes. The new version is called Heroes Reborn and casting has begun to speed up for the show, which is expected to air later this year. With the Super Bowl airing on NBC, the network took the opportunity to drop a very short, very cool teaser for the show during the game. Watch the Heroes Reborn Super Bowl teaser trailer below. Read More »
Mark Wahlberg and Seth MacFarlane return for Ted 2, in which Wahlberg plays an adult whose childhood toy has come to life — and now the sentient teddy bear wants to have a child. That poses some obvious potential problems, and the Ted 2 Super Bowl spot is kind of a mini-heist scenario showing how the duo attempts to deal with the situation. Specifically, they try to get Tom Brady to donate a little genetic material to the process… except that he doesn’t know that’s about to happen. Read More »
Jurassic World got our attention with a new Super Bowl spot today, and the film looks significantly different now than it did a couple months ago. We often wonder if effects from early trailers will be significantly changed between that trailer and the full movie. It’s rare that we get to see as quick a change as we do from the original Jurassic World theatrical trailer and this new Super Bowl spot.
Quite a few shots appear in both trailers, but more than half a dozen look at least a bit different. Some are massively changed. Check out side-by-side comparison of old and updated Jurassic World effects below. Read More »
How do you sell a movie about girls singing a capella songs during the Super Bowl? You include one of the final four NFL teams in it, of course. The Pitch Perfect 2 Super Bowl commercial was more or less similar to the first trailer but with some significant extensions, including the inclusion of the defense of the Green Bay Packers. Watch the Pitch Perfect 2 Super Bowl commercial below. Read More »
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When you think “movies” and “Super Bowl commercials,” in recent years that meant one thing: The Fast and the Furious. The sixth film had a huge Super Bowl spot in 2013 and in 2015, the gang is back.
The Furious 7 Super Bowl commercial is now online. And it’s EPIC. Directed by James Wan, the film stars Vin Diesel, Paul Walker, Dwayne Johnson, Michelle Rodriguez, Jordana Brewster, Tyrese Gibson, Chris “Ludacris” Bridges, Elsa Pataky, Lucase Black and Jason Statham. It opens April 3. Read More »
There are a couple quick glimpses of a new Terminator in the Terminator Genisys Super Bowl spot, which went online earlier this week and just aired during the game. While most of the footage is culled from the first trailer, this spot promises “a new threat” before showing off a not-quite skeletal metal warrior with a familiar-looking skull face. Check out the spot below.
UPDATE: There’s also a new poster to go with the trailer — take a look after the jump.
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