Each year some of the commercials from the biggest brands during the Super Bowl are directed by big name filmmakers (remember Ridley Scott‘s classic Apple “1984″ Super Bowl ad). The 2012 Super Bowl commercials feature spots directed by Todd Phillips, Bobby Farrelly, David Gordon Green, Miguel Arteta, Noam Murro, Craig Gillespie, Matthijs van Heijningen Jr., Joe Pytka, Jake Scott, Fredick Bond, Peter Berg and others. After the jump I’ve collected 18 of the tv spots directed by big screen talent, breaking down who directed what.
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Disney aired a new commercial for Andrew Stanton‘s live action debut John Carter during the big game. After the jump you can watch the super bowl spot, and a 60 second extended spot.
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In October, Marvel Studios dropped the first trailer for Joss Whedon‘s The Avengers, which stars Robert Downey, Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Jeremy Renner and Samuel L. Jackson. Since then we’ve seen quite a few stills and a bit of extra footage, all of which promises a union of characters from the Captain America, Thor, and Iron Man films, and a lot of destruction in New York City as the city is attacked by the army of Loki (Tom Hiddleston).
The extended Super Bowl spot really doesn’t reveal too much — there is some new footage of each of the heroes, especially of the Hulk, but for those who want to know just what sort of army Loki has assembled, the shot that hits about thirty seconds into the spot will be the key image. Read More »
Battleship is the film in which director Peter Berg worked in full-on Michael Bay mode, with Taylor Kitsch, Rihanna and Alexander Skarsgard as crew members on a US Navy ship stuck inside a force field erected by some force that has its eye on Earthly resources. We’ve seen a couple trailers for the film that introduced the film’s basic scenario, and showed some of the tech of the attacking force. (We’ve been calling them aliens, but we don’t actually know what the enemies in the movie really are.)
A new one-minute Battleship spot ran tonight during the Super Bowl, and while it recycles a lot of the footage from the first couple trailers, it does offer some new images of the enemy footsoldiers, including what seems to be a showdown between one of the Hal0-like characters and a cannon that should blow it to pieces. Why do I suspect that’s not how this encounter ends?
Check out the spot below. Read More »
Movie fans probably don’t remember much about last year’s Super Bowl (the Packers beat the Steelers 31-25) but they’d be hard-pressed to forget last year’s Volkswagen commercial. It featured a young boy dressed as Darth Vader, using the Force to command a Volkswagen Passat. For about 15 minutes, the kid was a national celebrity and the 49 million YouTube views and counting solidify the Star Wars-themed spot as the most talked about of 2011.
This year, the German auto manufacturer is back and while the bulk of their 2012 spot centers on dog getting into shape to chase down a VW Beetle, the self-referential climax can only be described as “The Dog Strikes Back.” After the jump, check out the extended version of the commercial that’ll appear this Sunday during the Super Bowl. Read More »
February is almost upon us, which means we’re a few short weeks away from the early blockbuster season of 2012. Before you know it, films fit for Summer invade the Spring. The Hunger Games, Wrath of the Titans, and 21 Jump Street all open soon; the early blockbuster season kicks off on March 9 with Disney’s John Carter. Directed by Oscar-winner Andrew Stanton, this big budget adaptation of the influential sci-fi fantasy novel by Edgar Rice Burroughs brings incredibly lofty expectations. So what better way to begin fulfilling those expectations than with a Super Bowl commercial and some huge contests?
After the jump, check out a tease of John Carter‘s Super Bowl commercial, find out how Walt Disney World passholders can see the film early and learn about a contest for anyone actually named “John Carter.” Read More »
For the past week, Marvel had been pimping a live, Twitter chat featuring Joss Whedon, Clark Gregg, Tom Hiddleston and Samuel L. Jackson regarding The Avengers. We’ll it’s now over and it was very uneventful. The two biggest revelations were Whedon confirmed there’s not a Spider-Man cameo in the Disney movie and Samuel L. Jackson teased an upcoming Nick Fury film. Oh, and then they showed a 10-second tease of the 30-second Avengers Super Bowl commerical featuring our first glimpse at the film’s villains. That was cool.
At the same time, Disney/Marvel officially announced that The Avengers will be released in IMAX 3D on May 4
After the jump, read a selection of the best question and answers from the chat, watch the commercial and read the press release. Read More »
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How’s your ’80s nostalgia level today? If it is feeling a little low, take a look at the ten-second preview clip for a Honda ad that will run during the Super Bowl. In the clip, Matthew Broderick teases a reprise of one of his most-loved roles: Ferris Bueller, complete with a bit of Yello’s signature song ‘Oh Yeah.’ Read More »