‘Divergent’ Gets an Extended TV Spot for the Olympics

Divergent

For the past two weeks, we’ve been watching brave, determined souls push their bodies to the absolute limit for the sake of national pride. But even Sochi Winter Olympians have it easy compared to the heroine of Divergent, who’s fighting for her very life in a society determined to wipe her kind off the map.

Summit has released a new extended TV spot for the Olympics, which emphasizes just how much danger Tris (Shailene Woodley) is in, and exactly how dangerous she herself can be. Watch it after the jump.

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Captain America: The Winter Soldier

The first TV spot for Joe and Anthony Russo‘s Phase Two Marvel film Captain America: The Winter Soldier is here. It’s mostly comprised of footage we saw in the latest trailer, but there’s a great reveal of the moment where Cap reveals his identity to his new enemy. Check it out below. Read More »

1-24-14

Apple Computer can lay claim to having bankrolled one of the most famous Super Bowl spots in history. The ’1984′ ad that launched the original Macintosh is the sort of thing Adweek refers to with phrases like “as good as it gets.” This past weekend marked the 30th anniversary of the spot’s debut, so naturally Apple was expected to follow up with… something.

(Or, this weekend’s Super Bowl was close enough to the 30th anniversary, as ’1984′ actually premiered in at least one marked in December ’83, and went wide in January ’84 during the Super Bowl.)

But Apple did not buy Super Bowl air time, because who needs such a thing when you’re Apple? The company instead dropped a long spot online. ‘1.24.14’ captures images during a 36-hour span in geographic regions starting in Melbourne, Australia and moving west through more than a dozen other locations to Seattle, all the while showing the neat stuff people do with Apple products. The spot is directed by Jake Scott, son of Ridley (who directed ’1984′), and created by a team of fifteen crews placed around the globe and synced to Scott’s command center via data cables and FaceTime calls.

Below, watch a behind the scenes video that shows how you can create a great commercial with iPhones and an effective lack of a budget ceiling.

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First Look: ’24: Live Another Day’

24 Live Another Day

Jack Bauer is back! Kiefer Sutherland returns to his most famous role this Spring with 24: Live Another Day. The 12 episode return of the 24 series starts May 5. During the Super Bowl, audiences got their first look at what’s in store for everyone’s favorite counter-terrorism agent as he works on a case in London. Check out a bunch of different videos below. Read More »

TRANSFORMERS: AGE OF EXTINCTION

Here’s the first footage from Michael Bay‘s fourth Transformers movie. This one, subtitled Age of Extinction, features a new lead cast, and quite a few new robots. Much of what’s in this trailer — like Grimlock, above — has been the subject of rumor and speculation, but with this first trailer they’re starting to open up the mystery box. Read More »

‘The Amazing Spider-Man 2′ Super Bowl Spots

Amazing Spider-Man 2 Int Poster header

Peter Parker has his hands full in two new Super Bowl videos for Marc Webb‘s The Amazing Spider-Man 2, which you can watch online. These have our best look yet at what’s in store on May 2 and they extend the spot released earlier this week. Read More »

need-for-speed-10

The “pulse” TV spot for Need for Speed that aired during the Super Bowl is all about adrenaline and action — it’s cars moving fast, and tight shots on the intense expressions of the people within. And it’s pretty effective! Check out that short spot, below; we’ve also got an extended trailer, with an introduction from Aaron PaulRead More »

Captain America The Winter Soldier

It seems fitting that the latest trailer for Captain America: The Winter Soldier would debut during that most American of holidays, Super Bowl Sunday. Marvel Studios had teased a new spot earlier this week, but they over-delivered, wonderfully, by offering up action-packed thirty-second TV ad and a brand-new full-length trailer. Watch them both after the jump.

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