Maleficent 3

Disney’s last trailer for Maleficent was a strange thing that cut together footage from Robert Stromberg’s new movie with clips of the original animated Sleeping Beauty, in which Maleficent made her debut. The music there was strangely bright, making the real tone of the film difficult to pin down.

This new 90-second look at the film features much of the same footage, and also some new clips. More crucially, it is set to a new version of ‘Once Upon a Dream, ‘ recorded by Lana Del Rey. The song makes for a more appropriate soundtrack for the footage. Check out the long TV spot below. Read More »


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The marketing team working on Muppets Most Wanted is having just as much fun with the film for this ad campaign as they did with the one for 2011′s The Muppets. Instead of cutting ads that parody trailers for other films, the object of amusement this time is online comments and the act of using random tweets as ad fodder. That’s all you really need to know before diving in; if you missed the spot during the Golden Globes last night, check it out below. Read More »

Deceptive Marketing 1

Hopefully by now you all know not to trust advertising. Movie advertising in particular can be extra sneaky, as studios who have a bad movie will go to any lengths to make audiences think it’s good. Some examples include editing a critic’s actual words to give them them a positive spin, or turning to Twitter to quote random viewers, passing the quote off like a published review.

The latest twist on this disturbing trend comes from The Weinstein Company. They’re marketing August: Osage County and Philomena (at least one of which is a good movie with solid reviews) as if they’ve already won the Golden Globes they’ve been nominated for. See what we mean below. Read More »

‘RoboCop’ International TV Spot

Robocop street

Want a new look at RoboCop, from director José Padilha and starting Joel Kinnaman, Gary Oldman, Michael Keaton, Abbie Cornish, Jackie Earle Haley, and Samuel L. Jackson?

A Japanese TV spot is now online, featuring a few minor bits of footage that most of you probably haven’t seen yet. Read More »


Air New Zealand has long embraced it’s home nation’s relationship with Peter Jackson and his Lord of the Rings and Hobbit films. With the release of the next film, The Hobbit: The Desolation of Smaug, mere weeks away they’ve created a new commercial promoting the country’s tourism with the help of some very familiar iconography. Check it out below. Read More »

Out of the Furnace

Woody Harrelson‘s last feature role was as a time-traveling turkey in the animated family flick Free Birds, but don’t let that trick you into thinking he’s lost his edge. The new TV spot for Scott Cooper‘s Out of the Furnace has arrived, and he’s full-on terrifying in it.

The gritty drama stars Christian Bale as Russell, a steel mill worker whose Iraq vet brother Rodney (Casey Affleck) falls into the criminal underworld and eventually disappears. When the police fail to find Rodney, Russell sets out to discover the truth for himself. Check out the new video after the jump.

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Megan Fox Call of Duty

The Call of Duty franchise is consistently successful because gamers expect a certain level of quality. Beautiful graphics, impressive sound, tight gameplay and expansive multi-player action are all hallmarks of the series. In recent years, too, they’ve come to expect big budget, live-action TV commercials directed by and starring some of the best in the business. Guy Ritchie directed a commercial with Robert Downey Jr.; Sam Worthington and Jonah Hill did one; and Kobe Bryant and Jimmy Kimmel pitched the games. Now, with Call of Duty: Ghosts hitting shelves later this week, a brand new commercial has been released with similar star power.

James Mangold, whose latest film The Wolverine recently crossed $400 million internationally, directed a new spot featuring a cameo by Megan Fox. Check it out below. Read More »

Thor Coulson Avengers

Tuesday was a pretty damn good day if you are a Marvel Cinematic Universe fan. First up, the Iron Man 3 Blu-ray hit shelves, including the One-Shot Agent Carter. Then Marvel’s Agents of S.H.I.E.L.D. premiered on ABC. And if that wasn’t enough, a new minute long TV spot for Thor: The Dark World debuted, featuring some exciting new footage.

Below, you can see that Thor: The Dark World commercial, read about how many people saw Marvel’s Agents of S.H.I.E.L.D. and catch a preview for the rest of the season. Read More »

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