beauty and the beast imax ratio

Disney’s live-action remake of Beauty and the Beast is out in theaters today and it is, by all accounts, a visual marvel. So when director Bill Condon, a filmmaker with his fair share of experience in directing lavish and colorful films, sits down for a new featurette and explains how the best possible way to watch his movie is on an IMAX screen, maybe we should listen.

We are pleased to debut this new video, which you can watch below.

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Dunkirk Prologue Playing Before Kong Skull Island

Last night brought the sneak preview screenings of Kong: Skull Island at many theaters across the country, and even though I had already seen the gnarly monster movie (and enjoyed it quite a bit), I wanted to see it again with friends. In addition to being treated to a second round of Jordan Vogt-Roberts‘ spectacular monster action on an IMAX screen, there was a little surprise preceding the movie.

As the lights came down and the trailers began, the first preview out of the gate was Dunkirk. However, I was taken aback, because this wasn’t the trailer that has been playing in theaters since late last year. Instead, this was the 5-minute prologue that exclusively played before certain IMAX showings of Rogue One: A Star Wars Story. The good news is that this wasn’t just a fluke and you can easily see the Dunkirk prologue with IMAX screenings of Kong if you weren’t able to catch it already.
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Star Wars The Last Jedi Trailer Description

It’s a foregone conclusion that Disney will release almost all of their tentpole titles in the IMAX format, even if they weren’t shot natively on the large format. However, in the case of Star Wars: The Last Jedi, we now know that director Rian Johnson shot some key sequences from the sequel with IMAX cameras, just like J.J. Abrams did for Star Wars: The Force Awakens.

Disney has just announced a new deal with IMAX that includes Star Wars: The Last Jedi being released on the giant screen, along with Star Wars: Episode IX, the Han Solo spin-off that just started production this week, all of the future Marvel Studios releases, and much more. Read More »

IMAX VR Centre - Reception

With movie theater ticket sales in decline and the piracy still on the rise for home video, Hollywood is looking towards virtual reality as another avenue for the entertainment dollar. And IMAX wants in on the ground floor, announcing last year that they would be opening six IMAX VR Centres in 2017. On Tuesday morning, I visited the first IMAX VR Centre located in Los Angeles, hoping to get a glimpse of the future of immersive entertainment.

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beauty and the beast imax aspect ratio
IMAX has revealed that Disney’s live-action Beauty and the Beast will be specially formatted to fit the full digital IMAX screen for the entirety of the movie.
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Dunkirk Prologue IMAX Theaters

Millions will be headed to movie theaters this weekend to see Rogue One: A Star Wars Story. Before the movie starts, trailers for some of the biggest blockbusters of 2017 will be played, but at select locations, audiences will be treated to a 5-minute prologue from Christopher Nolan‘s upcoming World War II drama Dunkirk.

Since most of Dunkirk was shot on 65mm IMAX cameras, Christopher Nolan is making this prologue only available in select IMAX theaters so it’s seen in the best format possible. If you’re not sure if your local IMAX theater is worthy of this honor, a full list of theaters playing the prologue around the world has been made available online.

Get the full Dunkirk prologue IMAX theaters list after the jump. Read More »

Rogue One IMAX Poster

Sadly, nowadays when a movie hits the IMAX screen, it’s usually also in 3D by default. Very rarely are there IMAX screens showing a movie in 2D. However, in the case of Rogue One: A Star Wars Story, there will be a very small amount of theaters not only showing the movie in IMAX 2D, but with a 70mm projection as well.

Find out where to catch the Rogue One 70mm IMAX screenings after the jump. Read More »

Transformers The Last Knight Footage

Fans of the Transformers franchise have been waiting to see the first footage from Transformers: The Last Knight ever since cameras started rolling earlier this year. Even people who aren’t all that excited about another sequel in the franchise are likely at least curious to see how this movie brings together King Arthur and his knights, Hitler and some mini-Dinobots and mch more. Thankfully a trailer is coming very soon (likely this week), and we’ve got a sneak peek to hold you over until then.

Now we get a taste of the mayhem that Michael Bay (and his trusty camera called Bayhem) has in store for us as the first bit of Transformers The Last Knight footage has arrived in an IMAX featurette that celebrates the impact that the franchise has had on the success of the giant screen company. Watch below! Read More »

Doctor Strange IMAX Featurette - Benedict Cumberbatch

We’re just a few days out from seeing what Marvel Studios has to offer with their latest entry in the Marvel cinematic universe, Doctor Strange. So far the early buzz has been mostly positive with plenty of praise surrounding the visuals and action of the movie, despite the fact that the movie does hit some of the tired tropes of the origin story and introduces a character not wholly dissimilar from Robert Downey Jr.’s take on Tony Stark.

At the very least, we’re getting the beginning of a new Marvel franchise that brings us into a completely different realm of the Marvel cinematic universe. Helping with that is the IMAX 3D format that allows trippy, mystical visuals to come to life in a big way. Check out a new Doctor Strange IMAX featurette after the jump to see what we’re talking about.  Read More »

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Harry Potter IMAX Screenings

Just last week, we learned that Warner Bros. would be hosting a special fan event for Fantastic Beasts and Where to Find Them on October 13th that would offer a sneak preview of the forthcoming Harry Potter spin-off in 18 cities around the world. Also, the events hosted in the United States were slated to feature an exclusive IMAX screening of Harry Potter and the Sorcerer’s Stone. But it turns out; that’s just the beginning of WB’s plans for fans.

The studio has announced that every single film in the Harry Potter franchise will be coming to IMAX locations in the United States for one week only following the Fantastic Beasts and Where to Find Them event. Get the details below. Read More »