Kirk, Spock and the crew are back this Summer and Paramount has taken the occasion of the Super Bowl to remind the world of the film’s upcoming release. The Star Trek Into Darkness Super Bowl commercial is now online, featuring a new look at J.J. Abrams‘ upcoming film, out May 17.

The film once again stars Chris Pine, Zachary Quinto, Karl Urban, Zoe Saldana, Anton Yelchin, Simon Pegg, John Cho and Bruce Greenwood along with new additions Alice Eve and Benedict Cumberbatch. The latter plays the mysterious villain John Harrison. Check out the spot, which features tons of new things to take in, below.

Watch other 2013 Super Bowl spots at these links: Iron Man 3World War ZThe Lone RangerOz: The Great and PowerfulFast & Furious 6.

In addition, the new Star Trek App revealed tickets are now sale for IMAX 3D fan screenings of the film two days early, May 15. More details below.

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THX App Calibrates Home Theaters With Your Phone

Moviegoers know they’re in good hands when a speaker-shattering THX promo plays before a film. It means the theater lives up to the standards of the LucasFilm-created company that specializes in sound and picture quality. Home theaters claim to be able to produce those crisp images and perfect sound too, but for most of us, it’s hard to tell if our systems are calibrated correctly.

That problem can now be solved from your iPhone. THX has launched the THX Tune-Up App in the App Store. Available free for this week, and $1.99 any time else, it’ll help to make sure your surround sound and HD image are up to THX’s highest possible standards. Read More »

They’re not quite trailers, but two new videos featuring footage and updates on Star Trek Into Darkness have come online. The first is an 18-minute video called  “Secrets From Inside Bad Robot” which takes the viewer on a tour through the mythic production company, with a strong focus on its editing bays and workflow. In the video, there are a bunch of quick, new glimpses at the J.J. Abrams directed sequel.

The second video is the official onstage annoucncement of the Star Trek Into Darkness app, which was revealed earlier this week. Co-star Alice Eve hit the stage to explain how the app will not only come into play during the Super Bowl, but will faciliate a real world easter egg hunt for the May 17 release. Check them both out below. Read More »

The gang behind Star Trek Into Darkness is going try something new on February 3. That’s Super Bowl Sunday and not only will the latest film from J.J. Abrams have a TV spot featuring new footage, it’ll have some special integration with a brand new app. The app, created by Gimbal, will have several unique features, the first major one being the ability to unlock exclusive content when opened during the commercial. Read all about it after the jump. Read More »

As the old saying goes, you catch more flies with honey than with vinegar. So while some movie exhibitors have responded to annoying cell phone use in theaters by deploying theater ninjas or simply kicking out rude patrons altogether, Cinemark is taking a different tack with a bit of positive reinforcement.

The national theater chain has just unveiled a new iPhone and Android app called CineMode, which tracks whether a cell phone is used during a film. Smartphone owners who refrain from playing with their glowy screens are then rewarded with digital coupons. More details after the jump.

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Cool Posts From Around the Web:

Two services get an improvement and another company pays tribute to one of its founding fathers. After the jump read:

  • Pixar has dedicated one of its buildings to Steve Jobs.
  • With the next iOS upgrade, Siri will be able to buy movie tickets for you.
  • Amazon Prime begins a monthly service to compete with Netflix.

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LOL: Siri Relates To Robot Movies On Apple iOS 6

Oh Siri, you’re so cheeky. The team over at Cult of Mac found a few movie related easter eggs buried in the new iOS6 upgrade of Siri on the iPhone. We already knew she became well-versed in the language of cinema and movie times with this upgrade but she’ll also give clever and funny descriptions of movies with a robotic characters at their center. The descriptions of Blade Runner, 2001: A Space Odyssey and Wall-E are above. She was unaware of Metropolis, A.I. Artificial Intelligence and I Robot. Can you find other funny movies? Tell us in the comments below. Read More »

Even when Peter Jackson decided he was splitting The Hobbit into two films instead of three, the ending of the first was a major point of discussion. Now with a third film looming as well, that debate has multiplied. Film two is called The Desolation of Smaug, suggesting the narrative of the novel itself could all but reach its conclusion before film number three, There And Back Again. Of course, that’s total speculation, as we don’t know precisely what other material Jackson & Co. have built in, and what they’ve created.

Either way, the first film, An Unexpected Journey, will need an ending that both satisfies audiences and gets them excited for its follow-up. A new mobile app might have revealed exactly what this ending is. Warner Bros.’ new app for The Hobbit: An Unexpected Journey has revealed a huge wealth of behind the scenes images including one many feel would be a logical ending to the first film. Check out the images, including the possible spoiler and more, after the jump.

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We’ve already seen how Samuel L. Jackson, John Malkovich, and Zooey Deschanel use their iPhone 4S and now director Martin Scorsese is getting into the mix. He’s the latest celebrity to endorse Apple’s signature product and if you enjoyed the previous commercials, this one is more of the same. A celebrity uses an iPhone 4S featuring a version of Siri with grossly exaggerated speed and personality. Whatever, it’s still fun. Plus, it contains a nice little Taxi Driver easter egg, and who doesn’t love that? Read More »

Some sequels are happening, others might not, and there’s even one you can potentially be a part of in this edition of Sequel Bits. After the jump read about the following.

  • Producer Frank Marshall thinks Jurassic Park IV will be in theaters by 2014.
  • A fifth Bourne film would definitely follow Jeremy Renner‘s character.
  • Join the cast of The Expendables 2 with a new iPhone app.
  • Ben Stiller seems pessimistic about Zoolander 2.

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